The new Asus Zenbook A14 laptop leads the company’s Copilot+ line expansion. Powered by the latest Qualcomm Snapdragon X processor, Asus says its battery will last up to 32 hours. And at just 2.18 pounds, the “featherweight” device is drawing comparisons to Apple’s MacBook Air — but at a more affordable price. The Zenbook A14 will start at $1,099.99 when it hits the market later this month in gray with a base 8-core processor featuring 32GB of RAM and 1TB SSD. The model sports a 14-inch OLED display with 1920×1200 resolution reaching 600 nits of peak brightness at 60Hz. Continue reading CES: Lightweight Asus Zenbook Laptop Takes on MacBook Air

Fitting for a trade show long associated with the latest and greatest television sets, this year’s CES featured a panel titled “The Future of Immersive TV.” The panelists, led by moderator Rick Kowalski, senior director of business intelligence for the Consumer Technology Association (CTA), underscored the biggest current challenge for home entertainment is the fragmentation of platforms on which consumers view content. Multimodal content delivery is impacting production workflows and advertising services. From trends in consumer behavior to emerging technologies, the panel speculated about interactive TV, shoppable TV, and the need for consistent experiences. Continue reading CES: TV Industry Adapts to Expansion of Platforms and Devices

Nvidia Cosmos, a platform of generative world foundation models (WFMs) and related tools to advance the development of physical AI systems like autonomous vehicles and robots, was introduced at CES 2025. Cosmos WFMs are designed to provide developers a way to generate massive amounts of photo-real, physics-based synthetic data to train and evaluate their existing models. The goal is to reduce costs by streamlining real-world testing with a ready data pipeline. Developers can also build custom models by fine-tuning Cosmos WFMs. Cosmos integrates Nvidia Omniverse, a physics simulation tool used for entertainment world-building. Continue reading CES: Nvidia’s Cosmos Models Teach AI About Physical World

Lenovo’s “rollable” screen laptop packed a strong wow factor at CES 2025 in Las Vegas last week. In resting mode, the ThinkBook Plus Gen 6 looks like a conventional 14-inch laptop. But press a button (or wave a hand) and the flexible OLED screen extends upward to 16.7 inches, approximating portrait mode. That’s nearly 50 percent more useable display space, and Lenovo has equipped it for more than framing vertically scrollable video. It can be divided into two desktops — one for remote screensharing and one private. The extra space can also be used to display widgets. Continue reading CES: Lenovo ThinkBook’s Rolling Screen Opens to 16.7 Inches

The Xreal One Pro AR glasses have raised the stakes for those competing in the wearable augmented reality space, according to some CES 2025 attendees. The eyewear, which debuted at the show, updates the Xreal One, released in the U.S. last month. The Pro’s cinematic virtual display (of up to 447 inches) comes with 57-degree field of view, an improvement over the Xreal One’s 50-degree FOV. Xreal says the Pro model offers “professional-grade color accuracy.” An optional detachable 12MP camera, Xreal Eye, captures photos and video. The new model will sell for $500 starting in March. Continue reading CES: Xreal One Pro AR Glasses Are Thinner, with Greater FOV

OpenAI has unveiled a new frontier model, OpenAI o3, which it claims can “reason” through challenges involving math, science and computer programming. Available to safety and research testers, it is expected to be available to individuals and businesses this year. OpenAI o3 is said to be over 20 percent more efficient at common programming tasks than its predecessor OpenAI o1 and beat a company scientist on a programming test. Model o3 is part of a broader effort to create AI systems that can reason through complex problems. In late December Google debuted a similar platform, the experimental Gemini 2.0 Flash Thinking Mode. Continue reading OpenAI Previews Two New Reasoning Models: o3 and o3-Mini

Extreme brightness, advanced AI and a 165Hz refresh rate for gaming are among the features of the LG’s 2025 OLED evo lineup. Powering the OLED evo M5 and OLED evo G5 series is LG’s freshly minted Alpha 11 Gen 2 processor, with improved power and AI capabilities to take it beyond last year’s G4 series in picture and sound. LG calls the line the world’s first wireless OLEDs, with the ability to transmit throughout the home. LG’s Brightness Booster Ultimate — offering “brightness three times higher than conventional OLEDs” — and the Alpha 11 Gen 2 processor enhance the package. Continue reading CES: LG Wireless OLED TVs Boost Brightness, Include AI Tech

Hisense is going high-end at CES 2025, with two XXL-size TVs that leverage new display technology. For 2025 the company has queued up a 136-inch micro-LED TV and a 116-inch mini-LED TV that uses RGB backlight for improved color. The Chinese company’s 2025 TVs all feature a new Hisense Hi-View AI Engine X processor that the company says is faster than last year’s and uses artificial intelligence to optimize the picture and sound, as well as energy consumption. The models also have built-in ATSC 3.0 tuners for NextGen digital TV broadcasts. No word yet on pricing or availability. Continue reading CES: Hisense Goes Big and AI with New Micro-, Mini-LED TVs

Google TV is incorporating Gemini AI to make it easier to converse with a voice assistant as well as generating helpful onscreen information. These new Google TV devices will also feature an upgraded, Gemini-powered voice experience capable of handling more complex voice commands. “You and your family will be able to gather together and have a natural conversation with your TV,” Google announced at CES 2025, where it shared a preview of the new capabilities. The Gemini model also lets Google TV users create customized artwork, control smart home devices and get an overview of the day’s news. Continue reading CES: Google TV Integrates Gemini AI for a Conversational Feel

Billed as a conversation among CMOs, this CES panel — moderated by Consumer Technology Association VP of Marketing & Communications Melissa Harrison — drilled down into how major brands and advertising technology companies are integrating artificial intelligence into their pipelines and organizations. They agreed that, although this is still at the beginning stage and requires experimentation, those who are frozen and have not yet started engaging with AI will quickly be at a learning curve disadvantage. Still, panelists emphasized that AI will not replace human creativity. Continue reading CES: How Brands and Marketers Are Integrating AI, Creativity

Brands Mastercard and MGM Resorts International, the Ad Council and advertising technology company XR Extreme Reach (XR) gathered for a CES panel discussion on how real-time AI metrics can help increase representation in ads, thus boosting greater marketing ROI and audience trust. It was moderated by The Female Quotient Chief Executive Shelley Zalis, whose company collaborated with XR to unveil, in October, the Representation Index (RX) to measure inclusivity in global advertising. XR’s SVP of Enterprise Solutions Kristin Wnuk was also there to describe her company’s work in the space. Continue reading CES: Utilizing Real-Time AI to Measure Representation in Ads

In the never-ending smorgasbord of AI hype, “agents” represent practical and worthwhile potential. AI agents are autonomous AI programs that can understand some context and take action in that context. Agents can autonomously perform a task that involves mapping a goal to its context and parameters (even if they’re not explicitly laid out), process data across multiple formats and ontologies to understand the goal and work through the task, call multiple functions across multiple apps, and take some action to achieve the goal. Unfortunately, however, while many are talking about AI agents, few are promoting actual products at CES. Continue reading CES: Show Features a Surprisingly Small Number of AI Agents

During the “Speed, Customization, Innovation: AI in Gaming” panel during CES this week, game publishers and developers shared their latest insights regarding how they use generative AI tools. A prevailing question involved the impact of AI’s ability to generate pixels and video frames efficiently — especially in light of Nvidia’s keynote the prior evening announcing its new Blackwell RTX 50 Series GPUs’ enormous ability to do so. Other opinions shared during the panel included thoughts on whether AI is overhyped for gaming and wish lists for fixing the limitations of AI tools. Continue reading CES: Thoughts on the Benefits and Limitations of AI in Gaming

Wearable technology startup Halliday has unveiled smart glasses that beam images directly to the wearer’s eyes. At CES Unveiled, the Shenzhen-based company previewed AI-powered eyewear that that projects images directly into eyes instead of onto a lens and is controlled by a smart ring. The “minimal optical module projection technology,” coined DigiWindow, is being called first-of-its-kind. The device has a “proactive AI assistant” that reacts to its environment without being asked. The frames come in matte black or tortoiseshell and have lenses that can accommodate prescriptions. Continue reading CES: Halliday’s AI Smart Glasses Project Directly into the Eye

BMW has revealed an upcoming release of its iDrive operating system that essentially turns the entire windshield into a 3D heads-up display. The “close-to-production” version of BMW Panoramic Vision showcased at CES 2025 integrates augmented reality to layer navigational directions and driver assistance tips onto the windshield. It also does away with the conventional dashboard “gauge cluster,” projecting digital equivalents onto the windshield that can be customized. The setup is powered by the new BMW Operating System X and will be introduced in all new BMW models from the end of 2025. Continue reading CES: BMW iDrive Turns the Car Windshield into an AR Display