In response to the public outcry from video enthusiasts and professional editors regarding the reported feature limitations of FCP X, Apple announced it has reintroduced Final Cut 7.
However, it will only be available through Apple telesales and at the original $1,000 price (the newer version costs $300, plus $50 each to add Compressor and Motion). According to the New York Times, the deal is for a limited and unspecified time.
The article suggests one drawback: “…it is impossible to import work from Final Cut 7 to Final Cut X. That means partially finished Final Cut 7 projects must be completed in 7. That also means many pro editors will have to keep both products on their computers for some time to come.”
The move is reportedly meant to appease producers who are in the process of assembling a film. “For the rest of us, especially the video dabblers, it makes more sense to get used to Final Cut Pro X, which more than serves most amateur needs,” suggests the article.
Google has purchased another 1,023 patents from IBM as part of what Digital Trends describes as Google’s Android defense strategy against smartphone lawsuits from Apple and other companies.
The article indicates that the transfers were recorded by the U.S. Patent and Trademark Office last week, and reminds us that Google also acquired 1,030 IBM patents in July and picked up 17,000 additional patents in its recent acquisition of Motorola.
“Indicative of how the patents are being put to use,” reports Digital Trends, “Google recently sold a batch of newly acquired patents to HTC — including some formerly owned by Motorola — in order to allow HTC to sue Apple.”
“Google is building an arsenal of patents that the company has said is largely designed to counter a ‘hostile, organized campaign’ by companies including Apple Inc. and Microsoft Corp. against the Android operating system for mobile devices,” adds Bloomberg.
Walt Mossberg suggests that one reason Apple’s iPad dominates the market is that most other tablet offerings come across as imitations that do not ultimately provide the same superior experience.
Sony aspires to change that perception with the release of its 9.4-inch Sony Tablet S, which Mossberg describes as a “handsome tablet with an unusual, asymmetrical design and some software tweaks and content services it hopes can set it apart from the pack.”
Sony’s new device, launched over the weekend, uses Google’s Android OS and costs the same as the Wi-Fi-only iPads ($500 for the 16GB version and $600 for the 32GB model).
The Tablet S has no cellular data option and tested weaker than the iPad in terms of battery life, but has a design like no other competitor: “One of the long sides of its rectangular, plastic body has a thick, rounded edge that makes the device look like a folded-back magazine.”
Mossberg sees this as a positive, even suggesting the device feels lighter than the iPad (it isn’t), based on how the weight rests on your palm. “While this design makes the Tablet S much thicker than many competitors, it has several advantages. When you hold the device one-handed in portrait, or vertical, mode, it feels much more comfortable and balanced than any other tablet I’ve tested. When you lay it on a flat surface in landscape, or horizontal, mode, the rounded edge creates a natural angle for typing, without a case or stand.”
Additionally setting it apart is an SD memory card slot (useful for transferring media), a customizable row of frequently used app icons, a Favorites feature (ideal for recently accessed media and Web bookmarks), and a universal remote control app with built-in infrared transmitter. “Sony also is bundling services for buying music, TV shows and movies, e-books and games to create a content ecosystem like Apple’s,” writes Mossberg.
We’ll see if these new features and unique design will be enough to attract consumers. If not, another tablet is on its way: “Sony is planning a second, even more radical tablet for later this fall, called the Tablet P. It’s a much smaller and lighter device that has no visible screen until you unfold it to reveal twin 5.5-inch displays that can either be used as one large screen or can have separate content in each.”
Instagram, an iPhone-only photo app, has become a darling of the fashion world.
Started only 11 months ago, Instagram already has nine million users who take photos on their iPhone and apply effects from 15 filters. They can then share their photos in a stream.
Some professional photographers feel the app is “cheapening the art,” but the results can be quite striking and have already been used in magazines.
Kevin Systrom, chief executive and co-founder of Instagram, says the company is not yet profitable. However, the app is starting to draw attention outside the realm of amateur photo enthusiasts and social networkers.
“The top request Instagram gets from corporate users is for custom filters,” reports The Wall Street Journal. “Brands want to create filters specific to their own aesthetic, so that Instagram users can echo a brand’s look — seeing the world as designer Kate Spade does, or Vanity Fair magazine. Mr. Systrom says the company has had other priorities but hinted new filters are coming soon.”
Following Steve Jobs’ departure as CEO of Apple, The Daily Beast has published an insightful infographic that outlines what it sees as the “ten commandments” of Jobs’ business and creative philosophies.
The commandments range from “Be ruthless” and “Tap the experts” to “Shun focus groups” and “Prototype to the extreme.”
For example, Commandment 1: “Go for perfect — Jobs sweats the details. The night before the first iPod launched, the Apple staff stayed up all night replacing headphone jacks because Jobs didn’t think they were ‘clicky’ enough.”
ETCentric staffer Bob Lambert provided the following comments with this submission: “There are many, many tributes to the wisdom and business style of Steve Jobs these days. This one-page infographic is one of the best I’ve seen on the idealogy of the man and the company. What lesson on clear and focused thinking can we take from this?”
Addressing a crowd at the TechCrunch Disrupt conference this week in San Francisco, Flipboard CEO Mike McCue suggested the Web “will feel a lot different in five years. It will feel a lot like print and be monetized differently than it is currently.”
“I think that the iPad is a superior consumption device for content on the Web,” he added. “It is actually the perfect device for content on the Web. We’re trying to create a new type of browsing experience that is right for the iPad.”
McCue believes that consumers read “more articles on Flipboard than they do in other arenas because they give content room to breathe and have a cleaner layout than the Web. This will lead to a better way to monetize that content with clean, well displayed ads,” reports The Next Web.
McCue added that there is opportunity to move from the Web’s continuous scrolling interface to something similar to the paginated reflow layout that Flipbook uses. “Funny enough, you can actually see this kind of interface in action at the newly launched BostonGlobe.com now,” comments TNW.
“CSI: Miami” editor and creator of 2-pop FCP informational site, Lawrence Jordan A.C.E., provides an alternative analysis of Apple’s much maligned Final Cut Pro X release.
In his recent Editors Guild Magazine article, Jordan discusses the history of FCP emerging as an affordable alternative to Avid, the unveiling of FCP X at the SuperMeet in Las Vegas, the subsequent negative backlash and comparisons to iMovie, Apple’s response to the debacle, and a refreshingly optimistic view of FCP’s future.
“Marketing debacles aside, once you dig in and start to really understand the breadth and depth of the things it can do, it’s hard to argue that Final Cut Pro X is not groundbreaking,” he writes. “It’s a slick, sophisticated and innovative rethinking of the editing paradigm that, considering Apple’s weight and power in the marketplace, will very likely be embraced by an entire new generation of media creators — people who will be crafting stories into the future, for platforms and devices that don’t even exist yet.”
Jordan concludes on a promising note: “Although I can’t recommend it to my fellow editors for editing features or television in its current incarnation (after all, it is only version 1.0), I look forward to what Final Cut Pro X will have to offer as it matures and as Apple begins to deliver on promises of a professional-level product that meets the needs and expectations of both its new and experienced users. I guess we will just all have to wait and see.”
Apple’s iPad is becoming a production tool for both professional and amateur musicians.
One band, The Ultramods, produced their recent album in two weeks using only GarageBand on the iPad.
Damon Albarn’s hip-hop project, Gorillaz, combines real vocals and instruments with synthesizers using a collection of apps including Korg iELECTRIBE, Moog Filatron and FunkBox Drum Machine. According to Pocket-lint: “It perfectly illustrates the convenience of being able to lay down tracks on a device, while on the move, with no access to a desktop computer or studio.”
Accessory brand Griffin’s PR director, Jackie Ballinger explains the benefits of tablets for musicians: “Technology, like the iPad enables musicians to become mobile without losing quality, now people are able to make music anywhere without limitations and without substantial costs. With the iPad and relevant apps a less costly alternative to recording studios and instruments, aspiring musicians have the opportunity to produce professional recording using solely these means.”
The article points out that Apple’s GarageBand is the top-selling music app on the iTunes store, and with “iPad prices starting at $499, along with the $4.99 for the GarageBand, that puts the basic cost of The Ultramods’ album production at just under $505.”
Intel introduced its new Haswell architecture this week at the Intel Developer Forum in San Francisco. The Haswell technology is a few generations away, but is already impressing analysts.
John Brownlee, writing for Cult of Mac, explains that Haswell was created using a 22 nanometer 3D transistor process, which makes possible ARM-like power consumption on an x86 chip. “That means all day battery life, as well as ten days of connected standby,” writes Brownlee.
The architecture reportedly uses up to 20 times less power than current Intel chips, and can actually run on a solar cell, suggesting that future MacBooks would theoretically have no constraints on battery life.
According to Brownlee, the Haswell architecture has some serious potential: “You think those new Sandy Bridge MacBook Pros are beasts? Just wait a couple years. That’s when Apple will be able of releasing bleeding edge MacBooks capable of not only running for 24 hours on a single charge, but of recharging their cells as they run by sucking up the ambient light in the room around them. Wow.”
Adobe announced at IBC in Amsterdam that it has acquired certain assets of IRIDAS, “a leader in high-performance tools for digital color grading and enhancement of professional film and video content, including stereoscopic technology.”
The deal is part of Adobe’s efforts to invest in its own video software solutions, Premiere Pro and After Effects, at a time when videography is democratizing (especially with the arrival of video SLRs) and some consumers are frustrated by changes to Final Cut Pro.
“The IRIDAS Speedgrade software offers the ability to refine video in a number of ways, notably what’s called color grading, which can shift a video’s color tones to give a particular look,” reports CNET.
According to Adobe’s press release: “With the addition of IRIDAS technology, Adobe Creative Suite Production Premium and Adobe Creative Suite Master Collection, the world’s leading video tools for professionals, are expected to gain a comprehensive set of tools so video editors can manipulate color and light for any type of content, including professional film and television. The addition of premier color grading tools exemplifies Adobe’s commitment and leadership in the digital film and video space.”
Adobe also explained that the deal will help the company move forward in regards to the growing trend in 3D video.
Viewsonic announced it will axe the launch of its planned smart HDTV, which would have run Boxee’s media center software. Coupled with Logitech’s price cut for Google TV, it seems there is little demand for smart TVs that are connected to the Internet.
However, some analysts believe that may change.
“The Logitech Revue and Boxee were both originally priced considerably higher than the $99 Apple TV, which has sold relatively well on Amazon, despite only being what Steve Jobs famously referred to as a ‘hobby’ for the company,” reports ReadWriteWeb.
We’re all expecting the future living room to be Web-connected and interactive — as initial steps are taken by mobile technology, social networking and second screen apps — but what we don’t know is exactly how this will play out. Apple has long been rumored to be working on a smart HDTV that would possibly play a more prominent role in our living rooms.
Will Apple TV jumpstart the smart TV market? ReadWriteWeb points out: “If Apple’s impact on the markets for smartphones and tablets is any indication, an Apple-branded HDTV may serve to popularize connected TVs in a way that Boxee and Google TV have failed to thus far.”
Sprint Nextel will reportedly offer unlimited data service plans for the new iPhone 5, expected to debut next month. This would be attractive to big data users and mark a major difference from rivals AT&T and Verizon Wireless.
Sprint has been struggling with its bigger rivals and hopes that adding the iPhone to its lineup will lure new customers. “It’s a competitive disadvantage if your two larger competitors have the iPhone and you don’t,” says Matthew Thornton, an analyst at Avian Securities. “Getting the iPhone closes that gap.”
Sprint, the third-largest U.S. wireless carrier, already offers unlimited voice and data for RIM’s BlackBerry and HTC’s Evo customers at $99.99/month.
According to Bloomberg: “Apple’s iPhone has proved to be a valuable recruitment tool for rivals: Of the 5.6 million smartphones AT&T sold in the second quarter, the device accounted for 3.6 million. A quarter of the subscribers who bought the iPhone were new to AT&T, the company said.”
In its first four days of availability, the PostSecret iTunes app has drawn more than 100,000 users sharing more than 50,000 secrets.
The $1.99 app is an extension of the popular community art project that started with people mailing in postcards containing their secrets and later spawned five New York Times bestselling books and a 2.1 million member online community.
“Sharing a secret and connecting with someone that has a similar secret provides a cathartic release for people to overcome loneliness,” explains creator Frank Warren. “While the PostSecret app allows secret sharers to connect, they are doing so in a safe, anonymous and protected environment where no personal information exchanged.”
Wired.com adds: “At a time when we often don’t know if our connection to our gadgets is pulling us away from actual human interaction or revealing too much about who we are and where we go, creating an app that collects our most intimate secrets and keeps us anonymous — while simultaneously making us feel closer — could prove to be a welcome relief.”
An Android version of the app is expected later this year.
Jaguar Financial Corporation CEO Vic Alboini, an investor in struggling Research In Motion, is urging the BlackBerry maker to consider selling the company. He has recommended that RIM form a committee of independent executives to explore the proposal.
According to the article: “RIM is seeing its once commanding presence in the smartphone market eroded by the likes of Android and Apple’s iOS: where a year ago RIM accounted for 19 percent of the market, second-quarter figures from Gartner put the company’s current share at 12 percent.”
Alboini suggests that selling RIM would maximize the company’s value to investors, who have watched their investments in the Canadian company significantly decline during the last year.
“RIM has been hanging hopes for its future on the BlackBerry PlayBook tablet, as well as a new swath of smartphones expected to land in 2012 based on RIM’s recently-acquired QNX operating system — the same OS used in the PlayBook,” reports Digital Trends. “So far, industry response to the PlayBook has been muted, with many citing its reliance on a BlackBerry handset for email as a major impediment — and U.S. mobile carrier Sprint recently backed out of plans to offer a 4G version of the PlayBook, citing lack of customer interest.”
During his bleak forecast of the publishing industry at the Edinburgh International Book Festival, novelist Ewan Morrison suggested the rise of the e-book will mean the end of writers as a profession, as piracy and a demand for steep discounts take over the book industry as it has with music, newspapers, games, porn, photography, telecommunications and home video.
Publishers will no longer be able to provide advances to enable writers to make a decent living and writers will increasingly depend on the “long tail” which cannot support them. Morrison adds that only established writers will prosper.
In 10 to 15 years, he believes the largest “publishers” will be Google, Amazon and Apple.
“The writer will become an entrepreneur with a short shelf life, in a world without publishers or even shelves,” predicts Morrison.
