A recent study by EyeTrackshop showed that Apple’s iPhone 4S and iPad 2 “drew more glances and held people’s attention longer than Google Android devices from Amazon, HTC, Motorola and Samsung,” reports Forbes.
The study showed participants a picture of six smartphones and five tablets. EyeTrackshop’s software tracked where subjects’ eyes went, in what order and how long, using webcams.
“EyeTrackshop said the results equate to respondents dwelling on the iPhone 4S 42 percent longer than the other phones and on the iPad 138 percent longer than the other tablets.”
Additionally, a follow-up survey indicated that 40 percent found the iPhone most visually appealing; for tablets, 35 percent for the iPad; and disregarding price, 47 percent said they would buy the iPhone and 48 percent preferred the iPad to other tablets.
Condé Nast reports a 268 percent increase in digital subscriptions for nine of its titles since joining Apple’s Newsstand two weeks ago.
Publisher of “The New Yorker,” “Vanity Fair” and “Wired” has seen a tenfold increase in digital subscriptions and single-copy sales across all platforms since September 2010.
“If other publishers are seeing the kinds of lift that Condé Nast is… it represents an initial validation of the demand for a separate area for periodicals, away from games like Angry Birds or social media apps like Instagram and Foursquare,” suggests paidContent.
However, while digital sales surge (Next Issue Media projects aggregate revenue of $3 billion by 2014), ad sales are reportedly slow to follow, which means publishers will need to carefully evaluate how to leverage the new consumer purchase activity on tablets.
A newly uncovered Apple patent suggests 3D gesture control may be in the works for the company’s mobile devices.
“Forget relying solely on touch to control your Apple device,” writes Wired. “On future iPads, you may be able to control your tablet from across the room using 3D gestures, such as a swirl or swipe of the hand.”
Employing a front-facing camera, it may be possible to use 3D gestures to control graphical elements such as icons, media files, text and images on an iPad or iPhone. A toolbar would teach beginners pre-set options as well as allow users to customize their own gestures.
Another Apple patent indicates the company is working on an integrated projector for iDevices that would incorporate gesture controls for manipulating projected images.
Ars Technica reports: “Forty-one percent of enterprises do not allow employee-owned Macs access to any company resources, even Web-based e-mail, according to the results of a new Forrester survey of IT executives at North American and European companies.”
Some companies will offer a stipend to employees to buy Macs if they prefer, but the enterprise seems to stay away because of higher prices and ingrained IT Microsoft traditions.
Forrester suggests that productivity is linked with the freedom to choose personal computers. Many employees prefer the “uncluttered Macs — especially those with solid-state drives, which are more responsive and boot in seconds,” according to Forrester analyst David Johnson.
Problems arise with the need for Mac-specific management software and file sharing, but Johnson points out tech departments that stand in the way “will eventually get run over.”
There was a time when Apple was a consumer electronics company, Google was a search engine, Amazon was an online retailer and Facebook a place to connect with friends. Now each of these companies is growing into the space of the others as they compete for new and expanding markets in mobile, social and cloud services.
Amazon’s upcoming Kindle Fire tablet will compete directly with Apple’s iPad. Google+ has taken on Facebook. Android and iOS are direct competitors. And Facebook has been considering its own mobile phone while it also looks to offer content, advertising and retail services.
Fast Company analyzes the “future of the innovation economy” in this regard, with a particular emphasis on the inevitable war and its major players.
“Amazon, Apple, Facebook, and Google will not last forever,” the article suggests. “But despite this oncoming war, in which attacking one another becomes standard operating practice, their inevitable slide into irrelevancy likely won’t be at the hands of one of their fellow rivals. As always, the real future of tech belongs to some smart-ass kid in a Palo Alto garage.”
Amazon CFO Tom Szkutak is predicting record sales of the Kindle and Kindle Fire. However, the company also anticipates a lag in revenue after initial sales of the devices, as consumers get acquainted with their machines before purchasing content for them.
“Much of the profit from these products would come from digital purchases by consumers post-sale,” reports The Next Web.
“Once a customer has purchased a device, what else do they buy? We certainly have some data now that we didn’t have prior to the launch [of the ad-based Kindles]. Once the customer purchases the Kindle and are carrying around this massive selection at their fingertips, they buy more content,” said Szkutak.
In a related Geek.com post, it was noted that the Kindle Fire may become the best-selling Android tablet ever, as pre-orders continue to flood in.
Amazon is producing “millions more” tablets to match the demand that has overwhelmed the company since announcing the slate a month ago.
The Fire will sell for $199, possibly making it an attractive alternative to Apple’s iPad, which starts at $499.
Tech analyst Tim Bajarin says both Google and Microsoft have been downplaying the significance of Apple’s Siri because they know it could seriously impact their core search businesses, especially as it gains access to even more online databases.
“You shouldn’t be communicating with the phone; you should be communicating with somebody on the other side of the phone,” Google mobile chief Andy Rubin told Walt Mossberg at the recent AsiaD conference.
Microsoft’s Andy Lees suggested that Siri “isn’t super useful” and added that the voice interactivity of Windows Phone 7 when connected to Bing harnesses “the full power of the Internet, rather than a certain subset.”
Bajarin counters that, “Apple has just introduced voice as a major user interface and that its use of voice coupled with AI on a consumer product like the iPhone is going to change the way consumers think about man-machine interfaces in the future.”
Siri is not just a voice UI, but a gatekeeper to natural language searching of online databases that may eventually make Apple the third major search company worldwide.
App downloads on Google’s Android platform now top iPhone and iPad combined, even in the absence of any competitive Android tablets.
The OS accounted for 44 percent of all app downloads for Q2 of this year, according to a recent study by New York-based ABI Research.
In the new Steve Jobs’ biography, the Apple founder rails against Android as a “stolen product,” one that he vowed to go to “thermonuclear war” in order to stop its success. Microsoft CEO Steve Ballmer recently derided the OS as well, adding you need to be a “computer scientist” to understand Android phones.
“But a flood of low-priced handsets this summer has catapulted Android ahead of Apple for the first time in terms of app downloads,” reports the Daily Mail.
However, Apple still leads in the per user category. “Android’s app downloads per user still lag behind Apple’s by 2 to 1,” explains Dan Shey at ABI.
In a post that describes what should follow after Siri, GigaOM suggests, “Apple’s artificial intelligence is only the tip of the iceberg as we combine ubiquitous connectivity, sensor networks, big data and new methods of AI and programming into a truly connected network.”
The next generation of the Web will “connect machines to machines and connect those machines back to people” with advancements in low-power, cheap sensors and “better ways of programming computers so that they can understand data from several million end points.”
The necessary connectivity exists currently and improvements of sensors for tracking everything — weather, inventory, traffic conditions, etc. — will provide the necessary information.
From there, programming and better AI like Siri, “will allow machines to parse the data from billions of sensors and notify people to take action only when needed.”
Apple held a company-wide “Celebrating Steve” event on October 19 that featured tributes by Tim Cook and Al Gore and performances by Norah Jones and Cold Play. An 80-minute video of the event is available online.
Fortune suggests that the most touching part of the tribute was Apple’s chief designer Jony Ive speaking about Jobs and the fragility of ideas.
Ive said: “Steve used to say to me, ‘Hey Jonny, here’s a dopey idea.’ And sometimes they were. Really dopey. Sometimes they were truly dreadful. But sometimes they took the air from the room and they left us both completely silent. Bold, crazy, magnificent ideas. Or quiet simple ones, which in their subtlety, their detail, they were utterly profound.”
“And just as Steve loved ideas, and loved making stuff, he treated the process of creativity with a rare and a wonderful reverence. You see, I think he better than anyone understood that while ideas ultimately can be so powerful, they begin as fragile, barely formed thoughts, so easily missed, so easily compromised, so easily just squished.”
According to the new Steve Jobs biography by Walter Isaacson, the former Apple CEO was furious over Android’s strong resemblance to iOS.
Jobs told his biographer: “I will spend my last dying breath if I need to, and I will spend every penny of Apple’s $40 billion in the bank, to right this wrong. I’m going to destroy Android, because it’s a stolen product. I’m willing to go thermonuclear war on this.”
GigaOm noted that Apple has followed up on this threat: “Apple has not backed down or granted broad licenses to any of the companies it has sued recently over its mobile patents… Apple’s not giving in to make a couple of bucks, the way Microsoft did, and there will be no tacit approval of the patent infringement in exchange for licensing any of the higher-level patents Apple holds.”
Jobs reportedly told Eric Schmidt: ”I don’t want your money. If you offer me $5 billion, I won’t want it. I’ve got plenty of money. I want you to stop using our ideas in Android, that’s all I want.”
Sprint announced it will replace its unlimited 4G mobile broadband for mobile hotspots and devices with three new tiered data plans.
Starting in November, “users of mobile hotspots, USB modems, tablets and notebooks will pay $45 for 3GB of combined 3G and 4G, $60 for 5GB and $90 for 10GB of combined data,” where before only 3G data had limits.
“Sprint was already showing signs that it couldn’t keep up the unlimited game forever,” reports GigaOM. “It announced last month that it was doing away with unlimited data for its smartphone hotspot feature and was capping data at 5GB a month.”
Some are concerned that this prefaces the end of Sprint’s unlimited data plans for smartphones, a differentiating factor from other providers and a selling point for the Sprint iPhone.
Apple’s new iPhone 4S touts an 8-megapixel camera sensor capable of recording HD video at full 1080p resolution.
As an experiment, Robino Films recently posted a video comparing HD video shot with the new iPhone against video from the $2,400 Canon 5D Mark II. The two devices were mounted side-by-side on a camera rig, with similar exposure settings, shooting 1080p video at 30 frames per second.
“This test is really only to show that the 4S is coming close to the 5D but in NO WAY is it better,” comments Robino Films. “The iPhone is a great 1080p pocket camera and shows us where technology is heading. Give it two three years and we should see some interesting micro high performance cameras.”
ETCentric staffer George Gerba comments: “Add a professional connected app for news production and the white iPhone 4S might be more like a white news van than a phone…”
Steve Jobs had plans for a full-fledged, integrated Apple TV, The Washington Post learned after reviewing the authorized Jobs biography by Walter Isaacson.
“He very much wanted to do for television sets what he had done for computers, music players, and phones: make them simple and elegant,” wrote Isaacson in the book, available today.
“I’d like to create an integrated television set that is completely easy to use,” Jobs told the author. “It would be seamlessly synced with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it.”
Rumors have persisted that Apple might launch a television by the end of next year. Details have not been available, but if it “offered users a la carte programming with integrated Web surfing and access to Apple’s iOS platform, it could upend longstanding industries in telecommunications and entertainment,” suggests The Washington Post.
Recent speculation has suggested that Apple will produce an “iPad mini” to compete with the $199 price tag of the Amazon Kindle Fire, but many analysts doubt the possibility.
For one, if Apple is looking to compete with the Kindle Fire — which it has already denounced as a threat — it would have to compete in price, not size. A recent study showed that two-thirds of consumers want 10-inch devices while only 9 percent want a 7-inch tablet.
“We expect Apple to maintain its premium price point on tablets,” wrote Forrester analyst Sarah Rotman Epps. “Apple will not allow Amazon to dictate the terms of competition — Apple makes its own rules.”
Additionally, the new size would complicate the development of apps, which have been specifically designed for the 3.5-inch and 9.7-inch displays of current Apple devices.
And the final reason: “Steve Jobs emphatically stated that 7-inch tablets are too small for a pleasant touchscreen experience,” writes Wired.
