Forbes spoke with Flipboard CEO Mike McCue about the latest version of Apple’s official iPad “App of the Year.” As of December 2010, Flipboard was running on about 1 million iPads — and the 25-person company is developing HTML5 code for the app to eventually run on Android, iPhone and the Web.

The recent Flipboard upgrade includes more dynamic and immersive features such as deeper integration with Facebook and Twitter (and a new focus on other social networks like Google Reader and Flickr), the ability to upload content (for example, you can post Facebook status updates or tweet from Flipboard), and access RSS feeds.

Flipboard has future plans to offer more social integration with the likes of LinkedIn, Posterous, Instapaper, and Vbulletin.

Fans of Discovery Channel HD programming may be interested in the free Discovery app for the iPad (released March 2, 2011). Three days after the app’s release, its developer Bottle Rocket Apps announced that Discovery Channel HD was “the top free iPad app on the entire iTunes App Store.”

Features of the new app include chat sessions with show hosts and fans, images (including production stills), daily video clips, scheduling information, tune-in reminder alerts, science news, social interaction via Facebook and Twitter, and more.

The app is available at iTunes: Discovery Channel HD by Discovery Communications

VUWER (Vanderbilt University Web Enabled Recovery) is a free, open source, Mac OS X background app that assists in the tracking of stolen Macs. The app checks a web or remote computer account at regular intervals, in the background without disrupting use. If a computer is stolen, the owner can change the message that VUWER reads in order to track vital information.

VUWER can collect screen capture images of what the thief is viewing. It can also activate the iSight camera to capture images of who is in front of the Mac and capture geolocated IP address information. This information is forwarded to the owner silently, in the background, without the thief catching on.

Additionally, VUWER is written in Applescript, so it is simple to modify.

IntoNow is a new iOS app that identifies and tags live TV shows in realtime, creating something similar to Shazam, but for television rather than radio. Users press a button on the app interface while viewing a television program and, with the aid of a platform called SoundPrint, the app uses the program’s audio for identification within 4-12 seconds. The results appear on the iPhone or iPad screen and can be shared via social networking entities such as Facebook or Twitter, or can be added to a Netflix queue.

Engadget has a video demo where the user is watching CNN on a laptop (place-shifted via SlingBox), and uses the IntoNow app on an iPad to identify the TV stream. Based on the sharing features, users can also see what their friends are watching, check out program info for selected shows, and even leave comments. Social interaction is taken to the next level with push notifications in which the app lets users know when their friends are viewing the same content.

This is yet another step toward media content sharing that may significantly impact consumer viewing habits. Engadget reports that the initial launch is iOS only, but the company has plans to tackle other platforms such as Android.

Related Forbes article/review: “IntoNow Just Foursquared TV. Can It Groupon Its Commercials?” (3/25/11)