Facebook Suspends Quiz App Linked to Cambridge University

Facebook is scrutinizing another quiz app, myPersonality, created by University of Cambridge academics following the Cambridge Analytica debacle. According to New Scientist, the myPersonality app collected data from six million people, about 40 percent of whom agreed to share their Facebook information. The app creator countered that Facebook had known about myPersonality for years. But the app is also being investigated by Britain’s Information Commissioner’s Office for whether the data was properly anonymized. Continue reading Facebook Suspends Quiz App Linked to Cambridge University

Facebook Looks to Compete with Twitter for Data Monetization

With assistance from DataSift, a leader of brand analytics, Facebook recently launched Topic Data, a product that lets marketers tap into the social media’s hub of user data. For marketers and brands, information about what users are sharing on their Facebook accounts is especially valuable when trying to determine how to best reach key demographics. Facebook says that while marketers will have to this type of data, users’ personal information and identities will remain anonymous. Continue reading Facebook Looks to Compete with Twitter for Data Monetization