Internet Service Providers Compete for OTT Video Dominance

Competition in the OTT video market has heated up over this last year, and will likely build over the coming year, say some experts. Currently in online video, the top five online video destinations account for 85 percent of the market share. High-trafficked video destinations include YouTube and Facebook and TV brands such as ESPN, CNN and Fox Sports. But the mid-to-long tail sites have almost no video — which is worth significantly more than display advertising — making it an opportunity that’s been waiting to happen. Continue reading Internet Service Providers Compete for OTT Video Dominance