Swedish audio streaming and music service Spotify plans to add music videos to its content lineup in the United States and Canada in the coming weeks. The popular streamer had since March 2024 been beta testing music videos in Europe, Asia, South America and other foreign territories and was satisfied with the results, calling the visual clips “a powerful way to build connections between artists and fans.” On average, “songs discovered with music videos are 24 percent more likely to be saved or shared in the following week by those who watched,” Spotify said of the beta test. The move seems to indicate Spotify wants to give its paid subscribers a reason not to switch to YouTube Music. Continue reading Spotify Targets 1B Subs, Adds Music Videos in North America

Spotify passed 700 million monthly active users in Q3, with subscribers hitting 281 million, a 12 percent increase over the same period in 2024. Total revenue was $4.9 billion, up 12 percent year-over-year, while net income surged 200 percent to $1 billion, attributed to price hikes, subscriber growth and strict cost management. The Swedish company surpassed analyst expectations on both the top and bottom lines. Revenue from premium subscriptions grew 9 percent in Q3. Advertising revenue for the period was down 6 percent, however, to about $515 million. Spotify recently integrated with ChatGPT so that users can get podcast and music recommendations from the popular chatbot. Continue reading Spotify’s Profits Surge 200 Percent for Q3, Topping $1 Billion

Spotify is adding new features that will allow for more social expression and help users discover new music, among other things. The audio streaming giant service is adding a video feed designed to recommend songs, podcasts and audiobooks via short clips, like those found on TikTok, YouTube Shorts and Instagram. “Previews,” as they’re called, allow users to swipe through content recommendations. Generated either via algorithm or configured by an artist or podcaster, the short videos are meant to encourage a deep dive into something new or saving for later.
Continue reading Spotify Launches New Video Feed to Keep Listeners Listening

Trying to assuage fears over what investors are concerned is a limited-growth market, audio streamer Spotify says it plans to hit one billion global monthly average users by 2030. Spotify closed Q1 with 422 million MAUs and 182 million paid subscribers, per Statista. At an Investor Day presentation in New York City this week, CEO Daniel Ek and chief freemium business officer Alex Norström showed slides indicating the company’s goal represents compounded annual growth rates of 26 percent for MAUs, paid subscribers and revenue (on a currency-adjusted basis). To get there, the executives emphasized emerging markets and podcasts. Continue reading Spotify Says One Billion MAUs by 2030 a Path to Profitability