Election coverage focused on presidential candidates Hillary Clinton and Donald Trump will get a major boost from social media, streaming technology and even virtual reality. Facebook plans to live-stream the upcoming debates with help from ABC News, while a Twitter-Bloomberg partnership will bring live streams of the debates to Twitter. YouTube, meanwhile, is slated to live-stream the debates from PBS, Telemundo and The Washington Post. And starting last night, NBC with AltspaceVR began streaming election coverage in virtual reality. Continue reading Presidential Race Gets Streaming Treatment Across Platforms

“Today” show host Al Roker’s newly-formed Roker Media is teaming up with Brave Ventures to launch the “Live Fronts.” The NewFronts-style event, which will provide live-video companies with the chance to pitch to advertisers, will be held in New York City in October. Attendance will be open to “anyone in the business of live-streaming,” said Brave Ventures co-founder Jesse Rednis. Advertising Age describes the event “as a way to showcase the opportunities for marketers and content producers on platforms like Facebook Live, Periscope and YouNow, while at the same time hanging the open-for-business sign.” Continue reading Live Streaming Will Get its Own Upfronts in NYC This October