Despite Twitter’s limited growth over the past few quarters, the social messaging service continues to experience second screen popularity with television viewers. Facebook is attempting to tap into this market as well, but has been battling the perception that its users generally post before or after a broadcast, rather than during it. However, U.K.-based social analytics agency SecondSync released a study that suggests 60 percent of Facebook interactions about TV programs occur during the broadcasts. Continue reading Second Screen: The Battle Between Tweets and Facebook Posts

A new app from Samsung was developed with the intention of keeping drivers off their phones while behind the wheel. Startling statistics indicate that text messaging while driving makes you 23 times more likely to get in an accident. More startling yet is that more than 77 percent of young American adults believe they’re able to text while safely driving. To combat that, Samsung’s new Android app, “Eyes on the Road,” turns not texting into a game with tangible rewards for safe driving. Continue reading Gamification: Samsung App Rewards Drivers for Not Texting