Apple Goes After Enterprise With High-End, Pricier iPad Pro

Apple’s new iPad Pro is the company’s biggest, priciest tablet and the first aimed squarely at enterprise users. The company says it’s pitting the iPad Pro against laptops, not other tablets, but it almost immediately draws comparisons with Microsoft’s Surface, that company’s business-focused tablet. Apple has not typically targeted the enterprise market, but this new focus is driven by the need to bolster revenues in light of declining iPhone revenues. Sales of the iPad have also declined since the 2013 peak of 71 million units. Continue reading Apple Goes After Enterprise With High-End, Pricier iPad Pro