Spotify is looking to expand its user base by using a new “play button” widget on Web pages. Sites can use the feature to run free music on their sites and Spotify will get numerous new promotion partners.
“The integrations echo the Spotify/Facebook partnership, where the widget works as a remote control for the Spotify software. But, just like the Spotify/Facebook link, it won’t do you any good if you don’t have the Spotify software on your machine,” AllThingsD explains.
If you don’t have the software running or have it at all, you have to click a couple of buttons to open or download it.
“Things would be a whole lot easier if you could just click a button and get Spotify streamed directly from the Web, and Spotify might end up there one day. For now, it can’t, because of both technical and biz-dev reasons,” the article reports.
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