Sidebar: Bing Launches New Social Search Feature Aimed at Google

  • Microsoft has launched “Sidebar,” a social network search update to Bing. The feature searches your Facebook, Twitter and Google+ networks to find people who fit your search criteria.
  • Google added a similar feature early this year called “Search Plus Your World,” but it only works with Google+.
  • Microsoft has also launched “Snapshot,” a feature that provides answers on topics such as restaurant reservations, hotel reviews, maps and movie trailers.
  • “Bing’s strategy is pointedly different than that of Google, which is laser-focused on building its own social network,” reports CNN. “Though Google+ has grown to nearly 100 million users, analysts are still trying to determine how active and engaged they actually are.”
  • If successful, the new features may help increase Bing’s 15.3 percent share of the search market. Google still retains a commanding 66.4 percent lead.

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