All About the Fans: NBC Revamps Apps Based on Audience Feedback

  • Just in time for the fall premiere season, NBC has updated two of its iPad apps. The network has enabled its NBC app to stream full episodes and has added new social features to its NBC Live second screen app.
  • The new NBC Live additions are based on lessons the network has learned about how viewers have been using the app.
  • They noticed, for example, that different shows (scripted, reality and live TV) produce different viewer interaction, which has helped the network decide which shows to focus on inside the app for the new season.
  • People expect to share comments on Facebook and Twitter, and log in via either service (features that have been added to the app).
  • Some users prefer if content and interaction (such as slideshows, video and polls) did not interrupt the app conversation, so the interface has been improved. They also found that during “The Voice” last season, fans wanted to vote for contestants via the app just like they could on NBC.com.
  • Vivi Zigler, president NBCUniversal Digital Entertainment says that there’s “an elegance” to building an app with a specific purpose.
  • As for whether NBC is considering TV Anywhere authentication like Fox, “at this point, it’s not part of the plan,” she said, explaining that NBCU’s distribution arm has been examining that approach.

Crowdsourcing: FilmFunds Wants You to Greenlight Film and TV Projects

  • FilmFunds, a new venture launching this week at the Toronto International Film Festival, will use a crowdsourcing approach to help determine whether a film or TV show would draw an audience.
  • FilmFunds’ test group of some 60 million moviegoers will review synopses, trailers, artwork and other marketing materials and vote whether to “Like” a project. The results can help put a project into production and get it completed, distributed and marketed.
  • According to Variety: “Site divides projects into three categories — materials of projects members can help put into production, completed projects member votes can help get finished or distributed, and a marketing portal where studio pics can gain support and members can recruit friends and pre-sell tickets through websites like Fandango.”
  • A FilmFunds mobile app provides more information after a user takes a snapshot of a poster, trailer or film title.
  • The article also references Emotional ID, which “translates real-time facial reactions and emotions during test previews into measurable results.”
  • The FilmFunds site allows users to enter as a Filmmaker (“Get your projects seen and potentially produced”) or a Fan (“Promote projects and interact with filmmakers”).
  • According to the site: “FilmFunds enables you to choose what you want to see and then we get it made. Our connections in the industry finalize deals but your vote is the catalyst. The more you participate the bigger the rewards. A few ‘suits’ used to call all the shots. FilmFunds puts YOU in charge. We’re just here to help!”

Innovation: IBM and 3M to Jointly Develop Super-Fast 3D Semiconductors

  • IBM and 3M have announced they will partner to build 100 layer silicon towers that promise a “computer chip 1,000 times faster than today’s fastest microprocessor enabling more powerful smartphones, tablets, computers and gaming devices.”
  • “That’s a heady claim for a tech that doesn’t yet exist, but is already taking swings at current faux 3D transistors,” comments Engadget.
  • Under the agreement, IBM will provide its experience in packaging the new processors, while 3M will develop an adhesive that can be applied in batches and allow for heat transfer without damaging logic circuitry.
  • If successful, the companies would create commercial microprocessors composed of layers of up to 100 chips. According to the press release: “Such stacking would allow for dramatically higher levels of integration for information technology and consumer electronics applications. Processors could be tightly packed with memory and networking, for example, into a ‘brick’ of silicon… The companies’ work can potentially leapfrog today’s current attempts at stacking chips vertically – known as 3D packaging.”

Will the Rise of Electronic Books Destroy Writing as a Profession?

  • During his bleak forecast of the publishing industry at the Edinburgh International Book Festival, novelist Ewan Morrison suggested the rise of the e-book will mean the end of writers as a profession, as piracy and a demand for steep discounts take over the book industry as it has with music, newspapers, games, porn, photography, telecommunications and home video.
  • Publishers will no longer be able to provide advances to enable writers to make a decent living and writers will increasingly depend on the “long tail” which cannot support them. Morrison adds that only established writers will prosper.
  • In 10 to 15 years, he believes the largest “publishers” will be Google, Amazon and Apple.
  • “The writer will become an entrepreneur with a short shelf life, in a world without publishers or even shelves,” predicts Morrison.

Will Integrating BitTorrent into HDTVs Provide Easier Access to Pirated Content?

  • Turkish HDTV manufacturer Vestel has announced it would be the first to integrate BitTorrent software into its televisions, enabling European consumers easier access to expanded content offerings.
  • BitTorrent emphasized the deal does not allow easier access to pirated content, but enables “consumers to find, play and share all types of personal media, independently produced content and Internet files directly on their TV,” reports Home Media Magazine.
  • Shahi Ghanem, chief strategist at BitTorrent, said Vestel is a “good and early” example of his company’s push to be included on as many connected devices as possible, and added that by the 2012 Consumer Electronics Show, BitTorrent would be available on more CE devices.
  • However, there are detractors. “I do not believe this offering will get much attention from CE companies on this side of the ocean,” said an unnamed exec for a major electronics company. “Unlikely a CE company would be indemnified if the software was misused. Reminds me of Napster, [which] at one time facilitated piracy.”
  • BitTorrent is used by more than 100 million-plus global Internet users.

MLB and Row 44 will Stream Live Games on Flights

  • In-flight entertainment provider Row 44 Inc. has announced a deal with MLB Advanced Media to provide live streams of more than 2,400 baseball games on Wi-Fi enabled devices on airlines.
  • The service will initially be made available to passengers on Southwest and Norwegian Air Shuttle flights.
  • “Southwest is currently in the process of wiring its entire fleet with Row 44’s in-flight broadband system,” reports the Los Angeles Times. “The carrier is offering the service for a introductory rate of $5.”
  • “The integration of live baseball games into Row 44’s in-flight broadband entertainment experience ensures our traveling fans won’t have to miss a pitch,” says Bob Bowman, chief executive of Major League Baseball Advanced Media.

Movie Site Flickme Launches, Betting Big on Social Interaction

  • Former COO of Funny or Die Mitch Galbraith launched the beta version of social streaming movie service flickme this week with deals in place from Sony and Warner Bros. The venture was founded by Galbraith and Mark Smallcombe, who received funding from Sequoia Capital.
  • The new service lets users rent or purchase movies and watch instantly, via their Facebook accounts. Users can also socially connect with friends to share deals and recommendations. According to the website: “About one third of the movies on flickme feature pass-along perks: the first person to rent or buy can share special offers with friends, including discounts and access to rentals before they are normally available.”
  • The service will face competition from streamers such as iTunes and Netflix but is hoping the social connection will make it distinct.
  • “We’ve built a short cut to find movies you’ll love,” says Galbraith. “We’re assembling a library of thousands of top Hollywood titles and enabling highly personalized recommendations from close friends to ensure every movie you watch on flickme is a winner.”

Virtual Jukebox: Collaborative AirPlay Streaming Music App

  • Bowers & Wilkins has launched a free app that enables users to stream music from wirelessly connected Apple devices for playback on any AirPlay-enabled player, such as the Zeppelin Air iPod dock.
  • “There are many fantastic mobile apps that allow you to stream music, but the Zeppelin Air App is the first of its kind that enables users to share music and create collaborative playlists with friends, mobile device to mobile device,” explains Paul McCarthy of App Developer Aurnhammer. “Bowers & Wilkins has essentially created a wireless, virtual jukebox.”
  • “The app lets every person with an ‘i’ device contribute to a party’s playlist,” reports MarketNews. “The music can first be compiled through the app, then arranged to the organizer’s liking before it’s officially sent to the AirPlay device for playback.”
  • An open WiFi network and AirPlay is required to use the app. AirPlay requires iTunes 10.1 or later and an iPhone, iPad or iPod touch.

Samsung ChatON: Do We Need Another Instant Messaging Service?

  • Samsung is poised to release its own free mobile messaging service.
  • ChatON is designed to simplify mobile communication by connecting users on all major smartphones. It will support Bada, Android, BlackBerry, iOS and PCs.
  • “The idea is to enable users to communicate instantly with each other using any mobile phone, along with sharing hand-written notes, images, and video,” reports Digital Trends.
  • “Samsung has vastly simplified mobile communication by allowing users to connect to our upcoming feature phones and all major smartphones in the market,”said Samsung’s media solution center chief Ho Soo Lee. “Users around the world can now enjoy easier and richer interactivity with whoever they want, in the format they want — this is mobile communication reinvented and democratized.”
  • ChatOn will have an aggressive launch, initially available in more than 120 countries in 62 languages. Digital Trends reports that it will boast a wide range of social services including interaction with Facebook and support for conversation windows, photos and videos.

Joint Realtime Group Chat for Twitter May Have Legs

  • TechCrunch reports that a new startup named Joint is aiming to address the concerns of Twitter users who are “badly in need of a better way to facilitate realtime, private, and longer-form conversations.”
  • Twitter’s general philosophy so far has been to keep its UI simple and rely on third party developers to add features.
  • That’s where Joint comes in with its solution that “essentially turns any Twitter hashtag into an IRC-like chat room, which is integrated with a realtime hashtag stream,” indicates TechCrunch.
  • This enables different social interactions, including a front-and-center realtime group chat feature. “Joint could become a very useful resource for people looking to easily congregate and discuss ongoing situations like hurricanes, protests, or events, live, from any location,” suggests the post.
  • TechCrunch adds: “Joint and its team isn’t affiliated with Twitter in any way, but I wouldn’t be surprised if the social network comes knocking at their door at some point down the road.”

Check Out this New 3D Virtual Sound Technology from KDDI Labs

  • Japanese R&D firm KDDI Labs announced it has developed 3D audio technology that enables people to change their listening position in a 3D space.
  • “Multiple microphones are used to record the audio and a unique method of audio signal processing, called virtual sound source reproduction, is used to map out the sound in a virtual 3D space in real time,” explains Akihabara News. “This can generate an unlimited number of listening positions, even in locations where there are no microphones. This technology also lets you change where sounds come from or remove them from the 3D space altogether.”
  • KDDI Labs says it has made the large database required to synthesize 3D audio much smaller (down to a few hundred kilobytes in size) so that the technology can be used for mobile devices such as smartphones.
  • According to KDDI Labs: “For example, suppose you’re watching a band on screen, and you want to get close to the guitar. As you get nearer to the guitar, the sound of the guitar gets much louder. The effect we’ve achieved now is that, if you move, for example, left from that position past the vocalist, the sound moves left. Another thing you can do with this technology is to change the position of instruments. So you can make the vocalist sound further away, and the guitar closer. Specifically, in music promotion videos, we’d like to enable users to get close to their favorite instrument, or eliminate just the vocals, and to do these things on a smartphone or cellphone.”
  • KDDI is developing an application that runs on a Web browser with hopes of commercializing the technology. The report includes a video demo.

Innovative Concept: Sony Developing Subtitle Glasses for Moviegoers

  • Sony is developing special subtitle-enabled glasses that could be in UK movie theaters as early as next year.
  • According to the BBC, one in six people have some level of deafness and are not being served well by the movie industry. In fact, many film fans with hearing issues wait for films to be released on DVD when subtitles are available.
  • “What we do is put the closed captions or the subtitles onto the screen of the glasses so it’s super-imposed on the cinema screen, [making it look] like the actual subtitles are on the cinema screen,” explains Tim Potter of Sony.
  • “The good thing about them is that you’re not refocusing. It doesn’t feel like the words are really near and the screen is far away. It feels like they’re together,” said test subject Charlie Swinbourne, who is hard of hearing.
  • “It was a great experience,” he added. “I think it’s a massive opportunity to improve deaf people’s lives and I think there’s great hope that this would give us a cinema-going future.”
  • If the glasses prove popular in the UK, we should expect to see them in wider availability in the near future.

Auto Manufacturers Announce Collaboration on Data Standards

  • Ford and Toyota announced this week they will work together on the development of standards for Internet connectivity in their vehicles.
  • The collaboration will address Bluetooth and Wi-Fi use, in addition to back-end networking infrastructure for in-vehicle data services.
  • “Standards will be crucial to enable car companies to work with third party developers, device makers, cell phone companies and Internet companies to create applications that are actually compelling to drivers,” reports GigaOM. “Drivers will want to move their data, digital entertainment and Internet services from their homes and cell phones to their cars, and this will rely on a standardized format.”
  • Ford is developing related technology beyond digital entertainment and basic Internet services, with the goal of enabling vehicles to wirelessly communicate in an effort to reduce crashes and fuel consumption.

What Can (Should) We Learn from the HP $99 TouchPad Fire Sale?

  • ReadWriteWeb journalist Dan Rowinski posted an interesting op-ed piece this week: “HP’s $99 TouchPad Fire Sale Can Teach Everybody A Lesson.”
  • “Tablets priced at $99 flying off the shelves and what had been a significant headline on Tuesday (Best Buy has 250,000 unsold TouchPads) had completely turned around on Sunday (Good Luck Finding a $99 TouchPad),” writes Rowinski. “It got me to thinking. As much as consumers love their Apple products and the iPad is a terrific device, consumers want something that is price efficient, even if it is a touch flawed. With literally hundreds of thousands of TouchPads sold over the weekend, a significant note should be playing in retailers’ and manufacturers’ heads — opportunities await for those willing to make a sacrifice.”
  • Rowinski speculates that an iPad killer is not in our immediate future. He also suggests that major changes are in the making with the browser-based mobile apps enabled by HTML5. He discusses tablets by Motorola, Samsung, HTC and Research In Motion and how price point may become as significant a factor as available apps. He addresses how Amazon learned valuable lessons with its Kindle and could possibly “recreate the Kindle furor by introducing a tablet into the market at $200 or less.”
  • “The great equalizer will be price,” writes Rowinski. “Amazon and to a certain extent Microsoft with Windows 8 have actually benefited from waiting to enter the tablet wars. They now see the battlefield in front of them and what it will take to make an impact. Quality devices with reasonable prices. Then turn and make money through value-added services.”

Muse: Adobe Promises Creative Code-Free Web Site Design (Again)

  • Adobe has released a preview of Adobe Edge, which uses HTML5 technologies to bring “Flash-like animation and interactive development tools to the Web.”
  • The company also unveiled a beta version this week of its new Web publishing tool (code-named “Muse”) that is intended to enable users to design and publish Web sites without the need to write HTML code.
  • According to Digital Trends, the Muse tools will be familiar to those familiar with Adobe InDesign and will be implemented via the Adobe Air desktop application framework.
  • For those interested in additional information, the article outlines Muse by its four steps of production: Plan, Design, Preview, and Publish.
  • Adobe Muse is currently available in beta for Windows XP or newer and Mac OS X 10.6 or newer (Adobe Air 2.7 framework must be installed). Pricing has yet to be announced for the 1.0 release expected in early 2012.