RoadMap 2012: Imagining Possibilities for the Cloud-Connected Car

By David Tobia
November 9, 2012

People already use Bluetooth while driving to stay connected to the outside world, but soon cars could become another connected device on a shared data plan, suggests GigaOM. The obvious concern — and reason this has not already happened — is safety.
Cars could benefit from increased connectivity because drivers could receive real-time data on traffic. “That stream, obviously, has to be segregated from the music and podcasts that the driver or passengers are streaming or downloading to entertain themselves,” explains the article.
Ford currently provides some connectivity through Sync, a system that allows for voice control.
“Right now, the connectivity with Sync is through your mobile device, so you’re using your regular data plan for that but I like the idea of the car being another device on a shared data plan,” suggests Paul Mascarenas, CTO and VP of research and innovation for Ford. “That might give us flexibility to provide a user experience where your car is like your second home or second office where you seamlessly share content.”
Eventually, cars will probably be linked to the cloud and the rest of consumer electronic devices, but companies must first work out the safety kinks that come with driving and accessing data at the same time.
For more information on the services and user experience possible with the connected car, check out the 19-minute session video from RoadMap 2012.

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