Incapsula, a provider of cloud-based security, released a study of 1000 sites that shows only 49 percent of Web traffic comes from people who are browsing.
The rest of the traffic is “non-human,” comprised of: search engines — 20 percent, “spies” collecting competitive intelligence — 19 percent, hacking tools — 5 percent, scrapers — 5 percent, and spammers — 2 percent.
These “non-human” sources do not appear in analytics and can seriously impact website security and performance as they eat up so much bandwidth.
“Incapsula offers a service aimed at securing small and medium sized businesses,” notes ZDNet. “It has a global network of nine data centers that analyze all traffic to a customer’s site and blocking harmful exploits in real-time, while also speeding up page loading times through cached content closer to users.”
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