Report Describes How Mobile is Leading to Multi-Screen Living Room
By Karla Robinson
December 10, 2012
December 10, 2012
- A new report from Business Insider Intelligence looks at how mobile devices are expanding into the living room; it also notes the opportunities for new forms of advertising and applications.
- The report discusses the battle for the living room in four categories. First, BII analyzes substitution, finding that mobile video is most often complementary to TV viewing. “Mobile video is additive, creating more opportunities for watching video — whether it’s watching a sitcom on your smartphone during a train commute, or viewing a Netflix movie at home in bed,” notes the article.
- The report also discusses sources, or the ability to relay high-quality video wirelessly, Business Insider explains. “Wireless TV connections are becoming increasingly common, and with them, the ability to bring smartphones and tablets more easily into the mix.”
- Next, the study covers selection, noting many attractive apps with intuitive touch-screen interfaces are already being developed for TV.
- “When hand-held mini-tablets and smartphones are able to send signals to audiovisual equipment and home theaters, consumers gain more flexibility with a remote control based on a smartphone or tablet,” the article states.
- Finally, the report looks at synchronization, finding that 85 percent of U.S. tablet owners use the devices while watching TV. “In order to leverage the second screen as a companion to what’s happening on the TV, media companies must successfully migrate consumers from self-initiated use of the second screen to a programmed experience,” BI writes.
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