Report Analyzes Trends in Mobile Commerce, Anticipates Major Growth

By David Tobia
November 21, 2012

“Mobile commerce is big and getting bigger,” suggests a new report from BI Intelligence that analyzes trends in mobile commerce.
The report indicates that 29 percent of American smartphone users have used their devices to purchase something, and adds that Cyber Monday e-commerce sales rose 6.6 percent over last year.
This increase falls in line with Bank of America’s predicted $67.1 billion in mobile e-commerce revenue by 2015 for American and European customers.
Successful mobile payment systems not only give customers a way to pay for their items, but also add “extra value that can [be] created as a direct link between brands and customers,” according to the report. This means adding coupons, loyalty rewards, or other innovative ways to connect customers and products to mobile payment systems.
The report also highlights tablets as important targets, as the devices drive more traffic to e-commerce sites, and tablet customers also complete more transactions than smartphone users.
Location targeting allows companies to specifically match customers to stores they are interested in, writes Business Insider. “With in-store mobile marketing, an indecisive consumer can be nudged toward a specific brand or product,” adds the report.

No Comments Yet