Redbox and Warner Bros. Sign Deal to Offer UltraViolet-Enabled Titles

By Karla Robinson
October 29, 2012

Redbox Instant, Coinstar’s new venture with Verizon, has secured a deal with Warner Bros. to distribute digital movies.
Warner Bros. becomes the first studio partner for the upcoming subscription streaming and rental service created to compete with Netflix and Amazon.
“This agreement fits perfectly with Redbox Instant by Verizon’s vision for bringing people the movies that matter, wherever and whenever they choose, using the devices and media they prefer, at home or away,” says Shawn Strickland, CEO of Redbox Instant by Verizon.
In a separate multi-year deal, DVD titles released between January 1, 2013 and December 31, 2014 will come to Redbox kiosks 28 days after their retail release dates. Warner initially pursued a 56-day delay, which Redbox avoided by buying discs from retailers for day-and-date distribution.
“The Instant by Verizon digital service, which is set to launch later this year, can support and distribute Warner Bros. UltraViolet-enabled pics, a key part of the overall deal given Redbox’s easy interface with consumers,” reports Variety. “Redbox also announced plans to join the Digital Entertainment Content Ecosystem industry group to promote UltraViolet through marketing and promotions.”
“Streaming titles will be available in VOD and electronic sell-through format, and the pact covers a multi-year SVOD pact supporting feature-length content,” notes the article.

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