Qualcomm Snapdragon Powers Lenovo Smart TV and More

  • Qualcomm’s Snapdragon S4 chip makes its smart TV debut with Lenovo, whose senior VP Liu Jun emphasized the chip set’s speed for gaming. The unit will run on Android’s Ice Cream Sandwich and incorporate voice controls in the remote.
  • CEO Paul Jacobs also revealed in his keynote that the company is partnering with Microsoft to demonstrate pre-release Windows 8 devices using Snapdragon S4 processors with AT&T’s 4G LTE connectivity.
  • The offerings underscore what seems to be an advantage by robust and low-powered cell phone chips over more traditional PC processors (at a CES in which one of the major subplots is Qualcomm’s face-off with Intel).
  • Jacobs predicts mobile will become a $1.3 trillion industry and believes emerging markets will account for roughly half of all smartphones shipping by 2015.
  • New products also include an e-reader from Hanvon for the Chinese market that incorporates full-color video at 1024×768 and uses Mirasol display technology.
  • Qualcomm has teamed with Sesame Street Workshop to offer “augmented reality” technology Vuforia, with a tablet camera that “recognizes” designated 3D objects and populates them in 3D screen environments.
  • The keynote also included an impressive display of health-related devices, including a phone that displays a cardiogram onscreen when the user applies fingertips to two sensor pads — and an app that measures blood glucose in real time.
  • Qualcomm announced that in three years $10 million would be awarded to the developer of the best self-diagnosis medical tool.
  • Where to see it: South Hall 30313

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