Q3 Global Report: Streaming Video on Tablets Jumps 90 Percent
By Karla Robinson
November 16, 2012
November 16, 2012
- Tablets are no longer just a second screen, according to the recently released Q3 Global Video Index report from video analytics group Ooyala.
- “Tablets are redefining the way we watch TV, and are often used as the ‘first screen’ people turn to when streaming TV shows, movies and sporting events,” indicates the report.
- Ooyala studied 200 million unique viewers from more than 130 countries. The post includes an infographic of the findings, which VentureBeat summarizes:
- “Tablet owners spent 71 percent of their total tablet video viewing time watching videos 10 minutes or longer,” while “30 percent of total tablet viewing time was spent watching content over an hour long.”
- “The overall share of tablet video viewing grew 90 percent in the past two quarters,” notes the report. “The amount of time users spent watching live video on gaming consoles more than doubled in Q3,” and “Desktop viewers tuned into live video for an average of 40 minutes.”
- Additionally, the report found the share of tablet viewing jumped 26 percent after the iPad 3 was released in March. Currently, 29 percent of U.S. adults own a tablet or e-reader compared to the mere 2 percent in 2009.
- These numbers are not surprising in light of the many affordable tablets recently launched, such as Google’s updated line of Nexus tablets, Amazon’s new Kindle HD, Barnes & Noble’s Nook HD and the new iPad mini.
- “With more tablets hitting the market every day, video publishing and monetization strategies must adapt to this new reality of Tablet TV,” suggests Ooyala.
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