Popularity of 3D Content and Lower Prices Driving Global 3D TV Market

By Philip Lelyveld
July 18, 2012

Global Industry Analysts has published a comprehensive research report titled “3D TVs: A Global Strategic Business Report” that suggests 3D TV is experiencing a healthy worldwide upswing.
“The global market for 3D TVs is projected to exceed 200 million units by 2018, primarily driven by increased consumer interest, falling prices of 3D TVs, and the introduction of 3D standards,” according to the press release.
“Other growth drivers include soaring demand for digital media entertainment, growing penetration of high-bandwidth broadband services among households, and rapid proliferation of Internet enabled devices such as smart TVs, smartphones and tablet PCs.”
The press release also cites enhancements such as direct-lit LED backlights and ultra-slim form factors, more user-friendly 3D glasses, and a wider range of television size selections as factors that will continue to generate consumer interest.
“Improvement in Quality of Service, reduction of deployment times, introduction of innovative service packages and competitive pricing will be critical for 3D TV to gain mass market adoption,” notes the release.

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