Pandora Reports Growth in Subscribers and Average Listener Time

  • Internet radio company Pandora reported strong profits at the end of 2011 and recently announced it now has 125 million subscribers.
  • Pandora went public in February 2011 when it had 80 million registered users.
  • According to the company, its users average 18 hours of listening per week.
  • Pandora took 68 percent of the market share for the top Internet radio services in November 2011. The service is also now incorporated in 450+ electronic devices.
  • “Growth of this magnitude reflects a fundamental shift in radio,” Pandora founder Tim Westergren said in a statement. “As more and more people are discovering the joy of personalized radio automotive and consumer electronics companies are innovating to meet consumer expectations and demand. It’s an incredibly exciting time for our business, and music lovers everywhere.”

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