Over-the-Air TV Breathes New Life Thanks to Cable Costs and Web

  • Broadcast TV is seeing increased viewership due to high cable TV costs and the proliferation of Web streaming options.
  • Companies are including broadcast TV complemented with Web video as a cord-cutting alternative to costly cable TV.
  • “Largely relegated to obscurity decades ago, old-fashioned television broadcasts — over the airwaves and not via cable or satellite — are enjoying an unexpected revival in the digital era,” reports the Wall Street Journal.
  • On average, viewers can get 30-45 channels over the air. In Los Angeles, they can get 90 stations.
  • Over the past 18 months, the number of pay TV subscribers has not grown while broadband and broadcast TV households increased 23 percent in Q3 of 2011.
  • “TV-antenna seller Richard Schneider of St. Louis says sales at his company are soaring,” adds WSJ, regarding the emerging trend. “Schneider’s Antennas Direct sold 70,000 antennas in January, and he expects to double last year’s sales of about 600,000.”
  • “Every time that Hulu and Netflix enhance their services, our phones light up,” said Schneider.

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