New York Start-Up NimbleTV Wants to Stream Pay TV Everywhere

  • NimbleTV, a New York City-based start-up backed by Tribune Co., “is promising to sign up anyone anywhere in the world for pay TV service locally, and then deliver live and recorded programming over the Internet to a slew of devices — an approach the company maintains is perfectly legal,” reports Multichannel News.
  • “It’s the latest example of how technology companies are trying to break into the closed system of television distribution in the United States,” comments The New York Times in a related post.
  • “Here’s how it works, according to CEO Anand Subramanian: NimbleTV signs up for satellite or cable TV service on behalf of its customers, and manages the installation of set-top boxes at a physical location somewhere in a given market. The company then re-encodes the signals to deliver live TV or DVR recordings over the Internet, to wherever the customer may be,” explains Multichannel News.
  • The customer would pay for the regular monthly service and pay an additional $20 fee to NimbleTV.
  • Reportedly, the response from pay TV operators has been positive as this may attract more subscribers. And unlike Aereo, the operators will be paid.
  • Customers will be able to access 26 channels during the initial beta test in New York, including ABC, FOX, NBC, TNT, TBS, USA, Bravo, ESPN2, CNN, MSNBC, MTV, Disney Channel, Lifetime, Discovery, Food Network, FX, IFC, NFL Network and MLB Network.

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