MTV Mobile Launches Social TV App in Europe, Integrates Facebook

  • MTV unveiled its social TV app called “Under The Thumb” for Europe — with no immediate plans for U.S. expansion — that “will let users watch MTV content on mobile devices, share it on the go with others, and then watch those on-demand programs simultaneously with those friends,” TechCrunch reports.
  • MTV is working to make the mobile and computer experience seamless as well as integrating Facebook.
  • “The main part of the service ‘Tiny Thumb’ which offers celebrity news and MTV highlights, as a limited selection of episodes to watch, will be free to use. ‘Super Thumb’ unlocks further shows, seasons and content to subscribers on a monthly basis for €2.99, and those who pay up €29.99 annually will have access to everything — that content is only available to those users who take contracts with MTV Mobile, the company’s mobile service,” TechCrunch writes.
  • Despite no announcement regarding a U.S. launch: “But of course the U.S. is aware and is following what we are doing. All the content is cleared and we have buy-in from at the Viacom level but no short term plans to launch it there,” said Michel Dupont, SVP of MTV in Europe.

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