Meta Platforms has debuted a new “performance AI” smart glasses line with Oakley, the sports brand owned by global eyewear giant EssilorLuxottica. The move builds on Meta’s existing partnership with Ray-Ban, another EL brand. Starting at $400, the Oakley Meta HSTN glasses are targeting athletes with 3K video recording for POV capture — kind of like the GoPro of eyewear. Promising eight hours of battery life, the glasses also play music and provide notifications. A limited-edition $400 version of the Oakley Meta HSTN is available for preorder on July 11 with the rest of the collection dropping “later this summer.”

Oakley eyewear is popular with constituencies ranging from skiers and golfers to motorcyclists and the brand has a deal with the NFL. The new Meta glasses leverage Oakley’s Prizm Lens technology, enabling better vision “across changing light and weather conditions.”

“Despite rumors that the Oakley glasses would feature a camera embedded in the bridge of the frame, these first models keep the lens on one side and an LED privacy light on the other,” writes Engadget. In addition to 3K video capture that can also take “POV video calls” and live-stream what you see, there’s an “ultra-wide 12MP still camera.”

As with the Ray-Ban Metas, which start at $300, the new smart glasses integrate the Meta AI digital assistant that can answer questions about what the camera is seeing or general things such as weather conditions. Meta AI also responds to voice commands like “record,” according to CNBC, which reports Meta is also exploring smart eyewear built around EssilorLuxottica’s Prada brand.

The Oakley Meta HSTN glasses can last up to 19 hours on standby, Meta explains in its announcement, adding that they charge “up to 50 percent in just 20 minutes” and “come with a charging case that can deliver up to 48 hours of charging on the go.”

Early reviews are glowing, with ZDNet writing they “beat the Ray-Bans in almost every way,” including a bump up from the 1080p camera.

Tom’s Guide suggests they “look better than the Ray-Bans and bring massive upgrades,” not the least of which is superior battery performance.

Engadget runs down the frame and lens colors, ranging from ruby to amethyst and black. The limited edition “Desert 24k Prizm Polar” model has white frames with gold lenses (and a numeric referencing karats, not resolution).

Snap announced it will next year roll out gen 6 smart glasses that use Qualcomm’s new AR1+ Gen 1 chip. And in May, Google announced a $150 million Warby Parker partnership to develop Android XR smart glasses due out in late 2025 or early 2026. The Meta smart glasses also use an Android-based OS said to be optimized for AR1+.

Related:
iHeartRadio, Ray-Ban Partner for Audio Streaming on Meta Glasses, Inside Radio, 6/23/25