Mercedes-Benz: The Most Expensive Smartphone Docking Station?

  • At Tuesday’s keynote, Mercedes-Benz CEO Dr. Dieter Zetsche introduced the new SL, the first vehicle equipped with the second generation of the company’s mbrace technology that provides full Internet access and a host of apps designed for in-vehicle use.
  • In addition to the SL, Mercedes also brought along its F-125 concept to demonstrate how it envisions technology shaping the future of the automobile.
  • The F-125’s infotainment system can predict and adapt to the user’s needs by performing tasks like suggesting an umbrella if the forecast predicts rain at your destination three hours from now or by automatically downloading podcasts and news based on your previous interests.
  • Zetsche announced that Mercedes will kick off the world’s largest car-to-x communication test in Germany in the next few weeks to prove that “a connected car is a proactive car.”
  • The car-to-x communication system uses driver’s smartphones, in particular their GPS data, to connect every vehicle on the road, providing not only real-time traffic information on an unprecedented level but a road condition warning system that the company hopes is the first step towards “accident free driving.”
  • Daimler AG will continue rolling out its Car2Go car-sharing service and has introduced its Car2gether app that combines ridesharing with social media for safe carpooling alternatives.
  • The company is also working with Apple to develop apps in support of its connection-based initiative.
  • Where to see it: North Hall 530

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