Maker Studios Produces Media for Internet Audience: The New Hollywood?
By Dennis Kuba
December 27, 2011
December 27, 2011
- Maker Studios is an online media company and network of 250 channels that generate some 500 million hits per month on YouTube.
- The Venice, California-based company produces 300-400 videos per month. Started with 8 people two years ago, the productions now involve 200 people (and growing).
- They have created their own studio infrastructure — video production, editing, music, animation — to support the channels. Creators are provided a great deal of freedom.
- According to one of the producers, discussing the motivation to break away from the traditional “gatekeepers” of film and TV: “I think when we found YouTube, it was just really exciting because it was like wow, this is a place where we can build and find a worldwide audience and create whatever we want, whenever we feel like it.”
- Is Maker Studios the new model for an Internet content studio? Watch the 6-minute video tour with Carson Daly.
2 Comments
This is fascinating — reminiscent of Dickson and Edison pumping out shorts from the Black Maria studio or the early efforts of Mack Sennett at Keystone Studios. It also hints at how Coppola originally envisioned American Zoetrope.
This is fascinating — reminiscent of Dickson and Edison pumping out shorts from the Black Maria studio or the early efforts of Mack Sennett at Keystone Studios. It also hints at how Coppola originally envisioned American Zoetrope.
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