Louis CK Live at the Beacon Theater: New Online Distribution Model?

  • In a compelling example of an artist successfully producing and selling his own material, comedian Louis CK recently put his self-produced show online and earned $200,000 in three days.
  • The cost of the six camera shoot at the Beacon Theater was around $170,000, largely paid for from ticket sales for two shows.
  • The comedian developed his own website to sell his video at a cost of $32,000.
  • In the three days his video was offered online, he has sold over 110,000 copies at $5 apiece for a profit of $200,000. Interestingly, his video was NOT copy protected.
  • In addition to collecting the profits himself, Louis CK was able to do exactly the show he wanted, without outside influences.

2 Comments

  1. This opens up some interesting possibilities regarding access and self-producing, including smaller scale opportunities via blogs, YouTube channels and other social tools such as the new Google+ On Air Hangouts we reported today. Dennis asks: “Will this example encourage more artists to self-produce online without major media company backing?”

  2. This opens up some interesting possibilities regarding access and self-producing, including smaller scale opportunities via blogs, YouTube channels and other social tools such as the new Google+ On Air Hangouts we reported today. Dennis asks: “Will this example encourage more artists to self-produce online without major media company backing?”

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