Groupon rival LivingSocial has partnered with AEG in a deal that will bring sports and entertainment tickets to the discount site.
AEG owns and operates — or is affiliated with — more than 100 venues (such as the Staples Center in Los Angeles). The deal comes after Groupon agreed to a similar deal with Ticketmaster.com about a year ago.
“LivingSocial’s AEG partnership is part of its Live Events business, which offers full-priced vouchers for entertainment and unique experiences,” reports Reuters. However, the service does not plan to offer big discounts on AEG events, which will be a departure from its daily deal model.
“It’s not an excess inventory dump,” said Doug Miller, senior VP of new business initiatives at LivingSocial. “Neither party came at this partnership with that idea.”
Reuters notes: “LivingSocial’s more than 60 million members will be able to buy vouchers for AEG events and get access to unique packages, such as VIP access or early admission at AEG venues, said Miller.”
Groupon rival LivingSocial has partnered with AEG in a deal that will bring sports and entertainment tickets to the discount site.
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