People spent 10 percent less time watching YouTube videos last quarter while spending 52 percent more time watching videos from mobile video apps, according to mobile advertising and analytics platform provider Flurry.
These numbers demonstrate people are spending less time watching online video and more time creating and sharing their own content. Social video apps such as Viddy and SocialCam make it easy to capture and upload video to share with friends and the world.
This represents a generational shift away from websites and PCs towards mobile devices that may eventually lead to “the downfall of companies as powerful as Google and Facebook,” suggests Eric Jackson, founder and managing member of Ironfire Capital.
“While older companies struggle to reinvent their legacies, Viddy, SocialCam and other startups remain focused on the technology people are quickly moving to today — in this case, mobile devices,” reports ReadWriteWeb. “This razor-sharp focus has led to Viddy and SocialCam amassing more than 60 million users. Meanwhile, the previous generation is reaching for the oxygen mask to try to keep up.”
People spent 10 percent less time watching YouTube videos last quarter while spending 52 percent more time watching videos from mobile video apps, according to mobile advertising and analytics platform provider Flurry.
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