Internal Memo from Yahoo CEO Outlines New Focus on Commerce

By emeadows
April 11, 2012

Yahoo CEO Scott Thompson has issued a memo to his staff, outlining a “new organizational structure and a focus on commerce initiatives,” according to The Hollywood Reporter.
This memo comes after Yahoo laid off 2,000 employees last week. According to THR, that move and the start of this new plan indicate that “Thompson is looking to return the Internet giant to prominence, with commerce revenue being one key focus.”
Thompson said he would split the company into three groups with different objectives. “They are a consumer group, which includes Yahoo’s media sites and commerce-related, search and email services; regions, which is broken up into the Americas, Europe and Asia divisions that work with advertising partners; and technology.,” explains the article.
According to Thompson’s memo, the overall goal of focusing on commerce is “driving higher [return on investment] for advertisers and agencies that reach users on Yahoo by closing the loop for them between user interests, advertiser spend, consumer intent and purchase behavior,” reports THR.
Yahoo currently generates about $1 billion in annual revenue via commerce partnerships.

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