Indie Music Videos Now Available via Ad-Supported BAMM.tv App
By Karla Robinson
November 2, 2012
November 2, 2012
- After a year of producing concert videos, episodic content and documentaries, BAMM.tv is releasing an iPad app for its content, which was previously only available on the company’s website.
- BAMM.tv offers over 70 hours of music videos from 175 artists and a “rundown of all the artists and different genres,” reports TechCrunch. Consumers can watch the videos for free, but the iPad app is ad-supported. BAMM.tv may also expand to include in-app purchases of merchandise or exclusive content.
- “The app is designed to look like a virtual music venue, allowing users to watch videos, learn more about different bands, engage with musicians via social media, check out tour schedules, and even purchase tickets to upcoming shows,” the article explains.
- “The app allows users to navigate through various playlists curated by the BAMM.tv staff, and there’s a gamification aspect that lets users unlock content like exclusive audio tracks or videos by engaging more with the content. They can also create their own playlists — or playmixes, as the app calls them — of their favorite songs or videos.”
- BAMM.tv has deals with both advertising companies and global distributors to offer content overseas.
- “While most video sites today pay upfront for licensing rights to video content, BAMM.tv is trying to establish a new model for partnering with and paying artists,” the post states. “It works like this: BAMM.tv has negotiated global rights to the performances and other content from performers. In exchange, BAMM.tv will share all profits that it makes, dividing those proceeds based upon the number of views that various performers get on the app and on its website.”
- While the app does have a lot of interesting content, the user experience is convoluted, making interacting with the music and videos difficult, TechCrunch comments.
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