One day after Microsoft announced its $300 million investment in the Nook, Barnes & Noble chief exec William Lynch unveiled plans to add NFC hardware to future versions of the e-reader.
“By adding NFC chips into the next generation of Nooks, consumers will be able to take the new Nook into any Barnes & Noble retail location and simply scan any print version of a book to bring up a synopsis as well as customer and editorial reviews,” explains Digital Trends.
“This would allow anyone that’s interested in buying the print version to immediately read feedback about the quality of the book before purchase,” adds the post.
Digital Trends notes that NFC technology is faster than QR code scanning: “Consumers with smartphones can scan a QR code or a barcode in order to bring up information about a product, but that process is more time consuming than scanning with NFC. While it’s clear that Barnes & Noble management is attempting to gain an advantage over Amazon by leveraging approximately 700 physical locations with this new concept, it’s unclear how many Nook owners will make a trip into the store instead of simply browsing titles at home through the e-reader.”
One day after Microsoft announced its $300 million investment in the Nook, Barnes & Noble chief exec William Lynch unveiled plans to add NFC hardware to future versions of the e-reader.
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