HTML5 Will One Day Take Over Mobile Apps

  • HTML5 promises to allow web-based apps to run on any device, regardless of operating system. But as it stands now, native platform-dependent apps remain dominant, and Facebook’s Mark Zuckerberg has openly criticized HTML5 as inadequate.
  • That said, Business Insider Intelligence has published a report that supports the idea that HTML 5 will eventually surpass native apps.
  • “It’s currently less good than native apps at lots of things,” the report concedes. “But the technology is improving. And it is cheaper to produce HTML5 apps than native apps. Over time, the new, cheaper technology of HTML5 will get better and better, and as it does it will start to eat the rest of the market.”
  • Ad/subscription-based apps that display text, images and video can be created more effectively and inexpensively with HTML5, BI Intelligence concludes. As such, media apps and “access” apps that provide mobile access to existing accounts (like banks) will benefit most from this new standard. These apps will also be the jumping off point for HTML5 with gaming apps expected to follow suit later.
  • “Shell” or “wrapper” apps will also help the expansion of HTML5. These apps get the “best of both worlds” by having a native “shell” that allows them to be sold in platform-specific app stores but operating entirely with HTML5, the article explains.
  • “But, it will still take a while,” BI concludes. “HTML5 comes from a consortium, which means the technology will evolve slowly. It still isn’t ready for prime time, as there are many things that HTML5 apps just can’t do right now…So HTML5 will likely progressively replace apps as the feature set improves…”

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