Foursquare’s Twitter feed has exploded with the hashtag #allnew4sq — a not so subtle hint at the complete revamping of the location-based application expected within the next week.
During the past year, Foursquare users have begun using the application less as a way to check in and let everyone know where they are at all times, and more as a way to find what local restaurants are popular or what activity is generating a lot of buzz on a particular night.
“Foursquare has been slowly (and sometimes in leaps and bounds) building its data set, learning the habits of its users, all as part of a quest to offer better recommendations, to help them find destinations that they’ll like — and just better explore their worlds,” reports TechCrunch.
This has Foursquare in line to compete with recommendation service Yelp. In a related article, Business Insider notes that if Foursquare can improve on Yelp’s user experience, it can overtake Yelp as the premier recommendation service.
“Improving recommendations so that they take your location into account, as well as your interest graph and time of day, along with a map and social experience that competes with Yelp, Foursquare 2.0 could be a whole lot more appealing,” adds TechCrunch.
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