Facebook Gifts Now Allows Users to Purchase iTunes Credit for Friends

  • Customers can now purchase iTunes digital gift certificates on Facebook, deepening the Facebook-Apple alliance that formed with integrated Facebook features on iOS 6. Users can recommend what music, videos or apps to purchase with the gift certificates.
  • “What the actual revenue split is remains a secret,” reports TechCrunch. “We do know there’s no shipping costs for either partner to pay for, and Apple typically taxes content and app creators 30 percent to be sold in iTunes.”
  • The iOS 6 release brought Apple and Facebook together through Facebook sharing buttons and contacts integration. “If today’s integration is a success, it could create a virtuous loop where Facebookers buy iTunes credits for friends, who buy media or apps and share news of their purchases back to Facebook,” notes the post.
  • The partnership also provides more legitimacy to Facebook Gifts, which recently left its beta phase and launched for millions of Facebook users.
  • TechCrunch explains that the real money in Facebook Gifts would be if Facebook begins suggesting who to buy gift cards for, and for what. Facebook certainly has enough user data to know who frequently makes purchases on iTunes, and who uses Facebook iPhone applications, so this should not be a difficult step to implement.

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