Exclusive Look Inside RIM: Rise and Fall of the BlackBerry?

  • In the wake of recent negative press and pleas to management made public, BGR interviewed “multiple” ex-RIM executives and learned stories about the company’s overall “lack of vision and leadership.”
  • The two CEOs, Jim Balsillie and Mike Lazaridis, are described as brilliant “irreplaceable leaders” who unfortunately did not listen to the marketplace over time. (For example: “There will never be a BlackBerry with an MP3 player or camera.”)
  • One significant problem involved the three-year roadmap that focused on refining technologies on existing phones, not on identifying or shaping future trends.
  • For example, one executive claimed RIM was proud of how LITTLE data a user would use so there was no R&D done on browsers.
  • Another claim suggests RIM views carriers, rather than the end users, as the customers.
  • In the tablet realm, execs claim the PlayBook was sold to carriers below margin and is not making RIM any money. Moreover, RIM did not reveal that the PlayBook would not have native email until the last minute. “RIM is notorious for dropping these bombshells at the 11th hour on the carriers, and the PlayBook not having native email was a shock to the carriers.”

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