Dorsey’s Vine Relaunch, diVine, Embraces Nostalgia, Shuns AI

Tech entrepreneur Jack Dorsey, co-founder and former CEO of Twitter, is reviving Vine in an AI-free iteration that welcomes back 100,000 archived clips while barring generative AI content. The new app, diVine, maintains the concept of six-second continually looped videos, letting past users reclaim their old accounts while inviting new members — though there’s already a waitlist. In order to manage “AI slop,” diVine will identify suspected generative AI videos and prevent them from being uploaded. The refreshed app will draw on the decentralized elements Dorsey deployed in his other social media platform, Bluesky, including customizable content moderation controls and choice of feed algorithms.

“The site’s FAQ says DiVine plans to support custom, user-created algorithms too,” reports Engadget. To control AI-generated content, “the app will have built-in AI detection tools that will add badges to content that’s been verified as not created or edited with AI tools” as well as technology that “block uploads of suspected AI content.”

An informational post describes Vine content from 2013 to 2017 as “six seconds of pure, unfiltered human creativity. No algorithms deciding what you saw. No AI generating content.”

When Twitter closed Vine, the post continues, “millions of moments of human creativity were nearly lost forever.” TechCrunch describes the restoration process in detail, reporting that the diVine project was funded by Dorsey’s And Other Stuff, a nonprofit launched in May 2025 to finance open-source social media projects and tools that support the Nostr protocol.

The project was spearheaded by Evan Henshaw-Plath, former Twitter employee and participant in And Other Stuff. “After Twitter announced it was shutting down the short video app in 2016, its videos were backed up by a group called the Archive Team” TechCrunch writes, explaining that the team community (not affiliated with Archive.org ) is “a collective that works together to save Internet websites that are in danger of being lost.”

Henshaw-Plath, who goes by the name Rabble, wanted to do something “kind of nostalgic” but on a modern framework that emphasized human creativity and curation, he explains in an interview with TechCrunch.

A divine.video website urges users to “Join the diVine mobile app waitlist,” explaining the “beta test is full and we can’t let more folks on the apps until Apple and Google do their thing. If you want to be the first to know when that happens, join our mailing list.”

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