Consumers More Active with Online Purchases via Tablets Than Phones

By David Tobia
November 15, 2012

A new report from BI Intelligence analyzes consumer spending trends on tablets, noting that people purchase items more frequently on tablets than on smartphones.
Bank of America predicts people will spend $67.1 billion through mobile transactions in 2015, according to the report.
Tablets account for seven percent of ecommerce traffic, while smartphones account for only five percent.
Tablet shoppers “spent 50 percent more per order on retail websites than smartphone shoppers — and more unexpectedly, 20 percent more than shoppers on PCs,” notes the report.
“With lower prices, more device options, and emerging market opportunities, tablet sales are set to explode to 450 million annually by 2016. Increased tablet commerce volume will likely come along with it.”
People often use tablets to compare prices, says the report. More than “half of tablet owners used their devices to compare price, product, and store information.” Twenty percent of tablet users say they use their tablets to compare prices every day.

No Comments Yet