Musician will.i.am of the Black Eyed Peas — who is also a noted technologist, entrepreneur, investor and philanthropist — discussed his work with Mercedes-AMG, why he attends the CES conference each year in Las Vegas, and his vision of the future. In 2022 he was asked by Mercedes to reimagine a vehicle. He loves pattern-matching, he said, and seeing how things align. After developing ideas with his team and auctioning off the working prototype WILL.I.AMG to raise funds for his inner-city education philanthropy, he went back to Mercedes with a simple but powerful pitch with a focus on audio. Continue reading CES: Will.i.am Discusses the Intersection of Music and Tech

Introduced by Consumer Technology Association VP of Regulatory Affairs David Grossman, FDA Commissioner Robert Califf took the CES stage with interviewer Lisa Dwyer, a partner at international law firm King & Spalding. Califf noted the monumental differences in technology that have taken place between his first stint at the Food & Drug Administration in 2015 and today. “The changes are so dramatic, it’s hard to characterize them,” he said. “We’re moving into a different world.” He’s excited about “the hundreds of products with AI” that can bring so much good to the market but also noted the potential harms. Continue reading CES: FDA Commissioner Robert Califf on Bias in Healthcare

Dr. Fei-Fei Li, Stanford professor and co-director of Stanford HAI (Human-Centered AI), and Andrew Ng, venture capitalist and managing general partner at Palo Alto-based AI Fund discussed the current state and expected near-term developments in artificial intelligence. As a general purpose technology, AI development will both deepen, as private sector LLMs are developed for industry-specific needs, and broaden, as open source public sector LLMs emerge to address broad societal problems. Expect exciting advances in image models — what Li calls “pixel space.” When implementing AI, think about teams rather than individuals, and think about tasks rather than jobs. Continue reading CES: Session Details the Impact and Future of AI Technology

Lindsey Slaby of brand strategy consultancy Sunday Dinner opened a CES panel discussion on storytelling by noting Google’s phase-out of third-party cookies in 2024. Sophie Bambuck, CMO of outdoor performance clothing and gear company The North Face, admitted that she’s “a little scared.” “But it’s getting me excited about what this means for creative work,” she added. “What this most likely means is that we’re going to have to go back to basics to find ways of engaging so people will want to connect to your brand.” Panelists told tales of innovative ways they related organic stories to connect with customers. Continue reading CES: Crafting Effective Brand Stories in Today’s Marketplace

Xreal, the Chinese XR company formerly known as Nreal, debuted its Air 2 Ultra AR glasses at CES 2024 this week in Las Vegas, with the $699 item scheduled to ship to U.S. buyers in March, crowding the February 2 release date Apple just announced for its $3,500 Vision Pro mixed reality headset. Though currently aimed at developers, who can preorder now, the Air 2 Ultra will be available for purchase online from Xreal to anyone in France, Germany, Italy, Japan, Korea, the Czech Republic, the Netherlands and the UK, in addition to China and the United States. Continue reading CES: Xreal Offers Spatial Computing with Air 2 Ultra for $699

Xgimi wants to bring the IMAX experience to your living room. The China-based company has unveiled what it says is the first long-throw home projector to earn certification as IMAX Enhanced, a designation previously limited to premium units. Xgimi’s Horizon Max projector is intended for mass market viewing enthusiasts. The IMAX Enhanced specifications include Dolby Vision and DTS:X sound. The Horizon Max promises 3,100 ISO lumens brightness and a contrast ratio of 2,000:1. Pricing was not disclosed at the CES 2024 product announcement, but the projector is expected to ship in the second half of this year. Continue reading CES: Xgimi Announces First IMAX Enhanced Home Projector

Audiences are migrating from broadcasting to streaming, and Google just announced its decision to phase out third-party cookies. What’s a marketer to do? At CES, Disney, Pfizer and GroupM marketers discussed how they plan to evolve in a changing landscape. The Walt Disney Company’s Lisa Valentino emphasized the need for interoperability of data across platforms, with the consumer at the center. GroupM debuted its Ad Innovation Accelerator to “strategize and create scalable ad formats that are designed to be ubiquitous across ad-supported streaming environments.” Partners include BrightLine, Disney, KERV, NBCUniversal, Roku, Telly and YouTube. Continue reading CES: Marketers Shift Tactics in Streaming, Post-Cookie World

During a CES 2024 panel on “Amazon Streaming: Clay Tablets to Streaming TV — The Evolution of Storytelling,” moderator Carly Zipp, who is Amazon global director of brand marketing, asked panelists for their favorite stories, recounting that her son replaced her bedtime stories with ChatGPT. Lauren Anderson, Amazon Studios head of AVOD originals and unscripted programming, picked the story of Tracy Chapman’s song “Fast Car.” “It shows how stories can resonate through generations, genres, geographies, and ethnicities,” she said. For GroupM global CEO Christian Juhl, the stories of Hans Christian Andersen were formative in his childhood. Continue reading CES: Marketers Look at Evolution of Storytelling with AI Twist

LG Electronics’ CineBeam Qube projector weighs just 3.28 pounds, measures 5.3 x 3.1 inches, and doubles as a “stylish art object.” It packs a big picture punch, projecting in 4K Ultra HD (3,840 x 2,160) for images measuring up to 120 inches. Its RGB laser light source delivers pictures the company says are sharp and clear, boasting a 450,000:1 contrast ratio and DCI-P3 color gamut coverage of up to 154 percent. The CineBeam Qube boasts an old-timey rotator handle reminiscent of crank projectors of yore. It’s also a home entertainment center, running on the LG webOS 6.0 platform, with access to streaming services including Netflix, Disney+, Prime Video and YouTube. Continue reading CES: LG Unveils New Compact CineBeam Qube 4K Projector

Seattle-based tech firm Ixana is at CES 2024 demonstrating its Wi-R communication chip, which “reduces energy consumption by 100x compared to radiative wireless technologies like BLE, Wi-Fi, cellular, Zigbee and Z-Wave, enabling a paradigm shift in wearable technology,” according to the company, which nabbed a CES Innovation Award. The 4Mbps YR22 Wi-R chip offers “continuous charging-free body-worn health monitoring, video streaming for extended reality, and intuitive human-computer interaction,” Ixana says, explaining it works via algorithms that run via distributed computing on battery-powered devices. Continue reading CES: Ixana Transforms Human Body into Networked Receiver

Apple has set a February 2 release date for the much-anticipated Vision Pro mixed reality headset, with preorders to begin January 19. The $3,500 device (plus $149 for prescription lenses) will be available to U.S. buyers at all Apple Store locations and through the Apple Store online. News of the company’s first new product since the Apple Watch in 2015 sent Apple shares up 7.74 percent by market close, even though the device is at this point (and price) aimed at enterprise customers. The headset has 256 GB of storage and runs on Apple’s new visionOS, the company’s first spatial operating system. Continue reading Apple Vision Pro Headset Available to U.S. Market February 2

Impact and opportunity surfaced as the dominant theme of a full day of Digital Hollywood sessions devoted to artificial intelligence at CES 2024. We are in a period of disruption similar to the early 90s when the Internet went mainstream, said Forbes columnist Charlie Fink, moderating a panel of industry leaders from CAA, Paramount, HTC, Nvidia and Google. Yet despite the transformation already underway, panelists agreed that this is neither the first nor last technology to shift the status quo, more the latest example of inevitable change and adjustment. The current conversations around AI at CES are a refreshing departure after a few years of evolutionary, not revolutionary tech confabs. Continue reading CES: Digital Hollywood Session Explores AI at Inflection Point

The technology sector had a tough 2023. During a CES session in Las Vegas yesterday, Circana Vice President Paul Gagnon and Circana Industry Analyst Ben Arnold revealed the details of what they’ve been tracking over the last year, noting both areas of decline and “pockets of growth.” They encouraged tech vendors to look for innovative ways to sell products, targeting consumers via age group and income bracket as well as looking at geographic zones such as Mexico that are experiencing growth. The good news, they stressed, was the return of growth in the latter half of 2023. Continue reading CES: Circana Foresees an Increase in Tech Spending in 2024

Samsung Electronics kicked off CES 2024 with a bang, premiering a transparent MicroLED display at its First Look curtain raiser that created a great deal of buzz in Las Vegas. Transparent screen technology is poised to extend virtual experiences into the world’s living rooms, and Samsung says that its MicroLED tech — the result of six years of R&D — is better than competing OLED and LED options, claiming the clear, glass-like display offers superior brightness and clarity to competing options. To illustrate its claim, Samsung’s demo lets visitors compare its transparent MicroLED display next to transparent OLED and LCD screens. Continue reading CES: Samsung Demonstrates Transparent MicroLED Display

Volkswagen’s CES press conference on Monday gave us a window into what we expect to see during this week’s CES 2024. The presentation centered entirely around artificial intelligence. VW has partnered with Cerence to speed the integration of AI tech into their vehicles’ in-cabin experience. The implementation touches on combining AI with spatial web capabilities. And VW has worked to make the in-car experience seamlessly compatible with AI-enhanced in-home and mobile device experiences that consumers are embracing. Not once during the presentation did they mention anything about car design or performance other than how it relates to AI implementation. Continue reading CES: VW Press Event Emphasizes a Future Transformed by AI