According to a recent press release from the Advanced Television Systems Committee, the organization has “announced the approval of the ATSC NRT (Non-Real-Time) Content Delivery standard, a backwards-compatible enhancement to digital TV broadcasting that provides a framework for the delivery of a broad range of exciting new services. The new ATSC NRT standard is designated as A/103.”
Delivery of non-real-time services via A/103 will “allow broadcasters to deliver file-based content, including programs and clips, information for emergency alerts and even commercial applications such as digital signage.”
The new broadcast standard will support terrestrial transmission and mobile DTV receivers.
“ATSC’s new NRT standard gives broadcasters the capability to deliver all types of file-based content to consumers,” explains ATSC President Mark Richer. “Using broadcast television, programmers will be able to send content that a viewer may watch at their convenience.”
The release cites several anticipated applications for NRT services including: “Push Video-On-Demand (content ranging from short-form video clips to feature length movies); news, information and weather services; personalized TV channels; music distribution; [and] reference information on a wide range of topics.”
“This will make broadcast more competitive with satellite, cable and Internet services,” notes ETCentric staffer Phil Lelyveld.
According to a recent press release from the Advanced Television Systems Committee, the organization has “announced the approval of the ATSC NRT (Non-Real-Time) Content Delivery standard, a backwards-compatible enhancement to digital TV broadcasting that provides a framework for the delivery of a broad range of exciting new services. The new ATSC NRT standard is designated as A/103.”
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