Android Smartphones Dominate Global Market, Yet Lag in Online Usage
By David Tobia
November 29, 2012
November 29, 2012
- Android phones currently control 75 percent of the global smartphone market and 53 percent of the American market, reports Business Insider. This is compared to 15 percent and 34 percent, respectively, for the iPhone.
- However, despite this overwhelming lead in adoption, Android devices only contribute to about 20 percent of global Web traffic, notes the article. Comparatively, 60 percent of mobile Web visits come from iPhones.
- This trend continued on Black Friday, as iPads and iPhones accounted for almost 20 percent of online sales, while Android only accounted for 5.5 percent, according to an IBM study.
- “It seems like something is just fundamentally wrong with the Android platform, at least when it comes to interactive engagement by Android users,” writes Business Insider.
- This trend could shape how app developers and advertisers approach the different platforms.
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