Analyzing Android Market Apps: How Many Google TV Devices in Use?

  • Less than a million of Logitech’s Revue boxes and Sony’s Google TV devices are activated, and more than half of those are Logitech’s set-top boxes.
  • Google TV includes pre-installed apps like the TV and Movies app, crucial to the Google TV experience. “The active install base for this app, according to Google’s Android Market, currently is 500,000 to 1 million. The same is true for all the other apps that come pre-installed with Google TV, which suggests that the number of Google TV devices that are currently being used by consumers is less than 1 million,” GigaOM reports.
  • “It’s worth pointing out that the number of active devices doesn’t necessarily translate to sales numbers. People could have bought Google TV devices and never turned them on. Devices that haven’t received the Google TV 2.0 update, which was rolled out last fall, also aren’t part of any Android Market data,” the article states.
  • In comparison, Apple has sold 4.2 million Apple TV units and Roku has sold 2.5 million boxes.

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