Amazon is bringing new levels of immersion and interactivity to the NBA on Prime, with features including opt-in personalized bet tracking with FanDuel, customizable Multiview, and AI-powered Key Moments and Rapid Recap. Tipping off on its 11-year agreement with the NBA on October 24, viewers will experience “personalization, engagement and broadcast quality with a comprehensive suite of interactive features and AI-powered enhancements,” according to Amazon. The NBA is also teaming with AWS and harnessing AI to bring live stats and in-depth analytics to fans during games. AWS becomes the official cloud partner of the NBA, WNBA, and others via the multiyear partnership.

Together, they will launch a new basketball intelligence platform called NBA Inside the Game, available across all NBA digital channels including the NBA App, NBA.com, and the league’s social platforms, according to an AWS post.

The FanDuel, Multiview and other enhanced features will be in effect on the NBA on Prime’s regular and post-season coverage, as well as through Prime’s add-on subscriptions, including NBA League Pass and FanDuel Sports Network regional channels, Amazon explains in a news post.

“Bettors will be able to link their FanDuel accounts to their Prime Video profiles and see how their wagers are playing out in real time” throughout the Prime’s regular and post-season NBA coverage and add-on subscriptions, CNBC reports. However, bets will not be placed directly on Prime Video.

The OddsView overlay option will update “odds, lines, probabilities, moneylines, spreads and game props all in real time” for all NBA games on the platform.

Multiview allows viewers who subscribe to Prime Video and NBA League Pass to combine the games across devices, including smartphones and smart TVs. And unlike most multiview presentations, Prime will not limit fans to preconfigured game combos, Amazon says.

Prime Video Senior Product Manager Kevin Couch tells Deadline that while most people will just want to watch the game, Amazon wanted to add extra features for fans who “want to go deeper and want to engage” — all while avoiding keeping the screen free of clutter. Deadline points out that these new features Amazon’s way of using technology to bring more to the viewing experience.