Yahoo Sports has teamed with C15 Studio to launch the Yahoo Sports Network, a FAST channel offering more than 60 hours per week of original reporting on gameplay from the NFL, NBA, MLB and more. Included are live series such as “The Ariel Helwani Show,” “Yahoo Sports Daily,” “Inside Coverage” and “Yahoo Fantasy Forecast,” mixed in with recorded programming including “The Kevin O’Connor Show,” “Football 301” and others. Initially available on LG Channels and Sling Freestream, Yahoo Sports Network plans availability on Samsung TV Plus, Amazon Fire TV, Fubo, Plex, Prime Video and The Roku Channel in the weeks ahead.

“ESPN and Fox aren’t the only media companies trying to reach an emerging generation of sports fans who are more at home in digital realms then they are traditional ones,” writes Variety of Yahoo Sports Network, calling it “a way to put all of the company’s sports programming under a single umbrella — and reach the fan where he or she is.”

“We had a couple hours of live programming a week. That number’s now 60, and it’s going to keep growing,” says Yahoo Media Group President Ryan Spoon in Variety, which points out that the Internet company’s content unit is backed by Apollo Global Management and Verizon.

Spoon tells Variety Yahoo Sports intends to build “vertical by vertical, and develop what we think are really exemplary, leading shows and voices.” More than half the outlet’s programming has launched in the past 18 months and the fledgling outlet intends to build on that momentum.

Partner C15 Studio “operates a network of premium sports channels on behalf of sports organizations like Formula 1, DP World Tour (European Tour, Golf), and MotoGP, who launched the MotoGP Channel in partnership with C15 Studio earlier this month,” writes TV Technology.

“The channel is also available on yahoosports.tv, a new comprehensive home for Yahoo Sports video,” reports TV Technology, noting “this gives fans a one-stop shop for Yahoo Sports video programming on desktop computers and mobile devices.”

“The new network will lean on fantasy sports, original programming and ad demand for CTV,” explains Adweek, describing a “sports rights land grab” that coincides with the launch of ESPN’s new streaming service

Adweek says the move builds on “recent years building original programming and sports reporting” by Yahoo Sports, which in October “launched a combat sports franchise called ‘Uncrowned’ in a bid to cash in on the rising interest in sports like WWE and boxing.”

Yahoo Sports Network has posted its programming list, along with a viewers’ guide.