Apple announced a new 13-inch MacBook Pro with Retina display yesterday, expanding its high-end family of notebooks.
“At a time when PC sales are plateauing and profit margins for many manufacturers are shrinking in a race to build cheaper netbooks (such as Samsung’s $250, Web-only Chromebook), Apple is asserting its leadership position to build the state of the art in notebooks,” comments Apple Insider.
The new Retina display touts more than four million pixels. The company says the 13-inch MacBook Pro is the “second highest resolution notebook ever,” behind its 15-inch cousin.
“The 13-inch MacBook Pro with Retina display has nearly 2 million more pixels than an HDTV,” notes the article. “The 15-inch model has over 3 million more.” The Retina display is now available in the two MacBook Pro models and the iPad.
More pixels to push means additional graphics processing, rewritten software, and changes to the operating system and third party apps. This translates to more cost.
“The result is an expensive system,” writes Apple Insider. “The cheapest 13-inch model starts at $1,699, compared to basic PC notebooks selling for $600 to $800, and 13-inch netbooks selling for as little as $250.”
Apple’s new 13-inch MacBook Pro has opted for solid state flash storage to increase booting and file copying speeds. Also featured: 2.5 GHz Intel Core i5 processors, 8GB of 1600 MHz memory, dual Thunderbolt ports, HDMI video out and an NVIDIA GeForce GT 650M graphics processor.
According to the press release, the new 13-inch MacBook Pro is currently available through the Apple Online Store and its retail locations.
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