The South by Southwest (SXSW) technology, media and culture conference is taking place in Austin, Texas this week. From March 10-13, Sony invited guests to its WOW Studio, an interactive exhibit blending art and technology that featured displays and prototypes involving spatial audio, AI and robotics, tabletop projection, VR gaming, and more. Sony created interactive augmented reality without the fuss (or added cost) of goggles, glasses or other headgear, and SXSW attendees had the opportunity to participate in immersive hologram experiences.

Continue reading Sony Showcases Interactive Hologram Experiences at SXSW