Google has unveiled efforts to help drive users to subscribe to news publications in response to publishers’ complaints that Google and Facebook now dominate online advertising. First, it is renovating its “first click free” feature that lets users access subscription publications via search. The company is also taking another look at publishers’ tools for online payments and how to target potential subscribers. The New York Times and the Financial Times will be the first to test these tools. Continue reading News Publications Testing Google’s New Subscription Tools