Google is advancing to the next stage of trials for its Privacy Sandbox — a  proposal centered on advertising relevance and measurement. The new Sandbox ad targeting tech stack is under consideration as a replacement for the tracking-based cookie approach that has been the norm in Chrome. Described as a revenue-friendly user privacy enhancement, the new stack is being discussed as potentially going into effect in the second half of 2023. Starting last week, developers could begin global testing of the Topics, FLEDGE, and Attribution Reporting APIs in the Canary version of Chrome. Continue reading Google Testing New Data Protections with Privacy Sandbox

SoftBank’s Pepper humanoid robots are already interacting with customers at shops and banks in Japan. Later this month, the robots will be introduced to more advanced functions after SoftBank opens a planned app store offering software that will help track customer’s behavior and improve communication with customers. The Pepper robots, which are designed to feature human-like body language and work in retail, have reportedly been selling out regularly since last year’s launch. Continue reading SoftBank to Launch App Store for its Pepper Robots This Month